The Zero Moment of Truth: Shaping Yesterday’s Purchase Funnel | Webinar Rewinds | Event Video | All MKC Content | ANA

The Zero Moment of Truth: Shaping Yesterday’s Purchase Funnel

Jim Lecinski, managing director, U.S. sales & service, Google, and author, "Winning at the Zero Moment of Truth," and John Ross, CEO, Shopper Sciences, discussed the “Zero Moment of Truth,” user directed, digital pre-shopping activity.