CMO Zone: Related Articles
Wendy’s used a physical re-imaging, new high-quality products, and a fully integrated partnership with ESPN to differentiate itself from QSR competition.
Leadership takeaways from SAP’s CMO.
As marketing becomes more and more a data job, the chief digital officer position is increasingly becoming a leadership role.
Based on interviews with CMOs, learn how marketers are tapping into their customer base for innovation insights.
Marketing departments are making massive investments in technology to drive customer relationships and media.
Key findings on the future impact of big data and data analytics on marketers are revealed in this Marketing2020 survey report.
Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.
The Marketing2020 survey found that, regardless of industry, the top three trends shaping marketing strategies today are the same.
Infographics from Marketing2020's "The New Role of Marketing Survey Report."
Infographics on marketing capabilities from Marketing2020.
Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever.
According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.
This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.
Key findings on the new role of marketing are revealed in this Marketing2020 survey report.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
eMarketer provided data and insights into leading mobile, social, and digital media buying trends.
Marketing2020 — Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. This report comprises responses from 1,051 U.S.-based marketers and more than 125 one-on-one interviews with U.S. CMOs.
Companies where marketing and finance worked closely together outperformed expectations by 40 percent, indicating that alignment between the CMO and CFO is critical to success.
The Marketing2020 survey looked at a wide range of contributing factors to both employee and company performance.
Forrester Research discussed the results of a joint survey conducted with the ANA regarding ad transparency, media revenue models, and the evolution of performance metrics in media buying.