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CMO Zone: Related Articles

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Marketing Leadership Traits That Drive Growth

Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.

Procurement: Opportunity Knocks

This Insight Brief discusses the best practices, challenges and trends related to the relationship between marketing and procurement.

Agency Partners: How Many Is Too Many?

As the world of marketing becomes more complex, brands are relying on an increasing number of partners to help them connect with consumers.

CMOs & CFOs: Collision or Collaboration

CMOs and CFOs are increasingly being asked to work together on enterprise-level decisions, making it imperative that the two functions find common ground.

The Rising Influence of Marketing

Over the past six years, there's been an increase in the influence of marketing on the CEO’s strategic growth agenda.

Finding the Path to Pricing Excellence

Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.

Finding the Path to Pricing Excellence

Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.

Finding the Path to Pricing Excellence

In this video, learn how understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.

Optimizing the Marketing Procurement and Marketing Relationship

Survey research from the ANA Procurement Task force revealed insights into optimizing the relationship between marketing procurement and marketing.

Optimizing the Marketing Procurement and Marketing Relationship

Survey research from the ANA Procurement Task force revealed insights into optimizing the relationship between marketing procurement and marketing.

Optimizing the Marketing Procurement and Marketing Relationship

In this video, speakers discussed survey research from the ANA Procurement Task force that revealed insights into optimizing the relationship between marketing procurement and marketing.

Experiential Marketing: The Value of Brand Experiences

This Insight Brief discusses the best practices, measurement challenges, and future opportunities of experiential marketing.

CMO Keynote: Why Marketing and Procurement Need to Work Together

At Nationwide Insurance, marketing and procurement have been able to reduce agency fees and increase campaign effectiveness.

CMO Keynote: Why Marketing and Procurement Need to Work Together

At Nationwide Insurance, marketing and procurement have been able to reduce agency fees and increase campaign effectiveness.

CMO Keynote: Why Marketing and Procurement Need to Work Together

In this video, learn how marketing and procurement have been able to reduce agency fees and increase campaign effectiveness at Nationwide Insurance.

Driving Value and Innovation

Kimberly-Clark shared examples of how it has driven successful collaboration between marketing and procurement.

Marketing Training: The Growth Driver

As marketing continues to evolve across the digital space and new channels and customer expectations emerge, offering additional training capabilities will become more important than ever.

Performance Incentive Compensation

The ANA and the 4A’s provided an overview of the current state of performance incentive compensation, including which metrics are being used, what’s working, and what’s not.

A New CMO Survey by Spencer Stuart Spells Bad News for Marketing Teams

Only 19 percent of senior marketers believe that their team strikes the right balance between creative and analytical ability and 89 percent feel that their organization is not successful at helping employees cultivate these skills.

Multi-Screen Marketing

Multi-screen campaigns are widely acknowledged as crucial for marketing success, but implementation and measurement challenges remain. This Insight Brief explores best practices for multi-platform strategies and new research on cross-screen consumer behaviors. Case studies from ESPN and Food Network also offer insights into successful multi-screen campaigns.

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