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CMO Zone: Related Articles

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Dell’s Innovative Approach to Activating Their Employee Advocates Through Social Media

Amy Heiss, global program lead for social media training and activation at Dell, shared how the brand motivates employee advocates in social media with its training and activation programs.

Forrester: The Advertiser Perspective on the Hottest Media Issues

In this presentation, Forrester Research discussed the results of a joint survey conducted with the ANA regarding ad transparency, media revenue models, and the evolution of performance metrics in media buying.

Forrester: The Advertiser Perspective on the Hottest Media Issues

In this video, Forrester Research discussed the results of a joint survey conducted with the ANA regarding ad transparency, media revenue models, and the evolution of performance metrics in media buying.

Kimberly-Clark Takes Programmatic Buying In-House

Kimberly-Clark showed how bringing its programmatic buying capabilities in-house allowed the brand to increase media buying efficiency, effectiveness, and relevance to target consumers.

The Wendy’s Company Integrated Media Success Story

In this video, Wendy's discussed using a physical re-imaging, new high-quality products, and a fully integrated partnership with ESPN to differentiate itself from QSR competition.

Winning in Programmatic Buying

Google shared its thoughts on where programmatic buying is today, where it’s heading, and what brands can do to ensure they leverage it effectively.

Winning in Programmatic Buying

In this video, Google shared its thoughts on where programmatic buying is today, where it’s heading, and what brands can do to ensure they leverage it effectively.

Can Traditional and Digital Media Play Nicely Together in the Same Sandbox?

A panel of leading media professionals from Colgate, Sun Products, and the ABC family of networks shared their thoughts on integrating online and offline media for a more immersive consumer experience.

The Mechanics of Music Licensing

Elliot Lum and Jasmine Martin of the Columbia Records Creative Agency share a number of best practices and case studies from brands who used music to effectively bring their campaign to a whole new level.

How Adobe Helps Marketers and Its Own Brand with CMO.com

Dan Berthiaume, principal of CMO Communications at Adobe, shared how Adobe is using CMO.com to strengthen its brand, and best practices for getting the most out of content marketing.

Marketing Procurement: Building a Relationship With Marketing and Other Centralized Services

Anna Maria Pochatko, operations manager of corporate communications at American International Group, Inc., discussed the importance of having an open line of communications and building the right relationships with marketing and other internal resources in order to evolve to a successful joint partnership.

Chief Marketing Officers on a High

According to the February 2014 edition of The CMO Survey of marketing leaders, CMO optimism for the U.S. economy reached its highest point in five years.

What Marketers Need to Know About DSPs (Demand-Side Platforms)

Forrester Research, Inc. and [x + 1] shared insights about demand-side platforms (DSPs), systems that allow buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

What Marketers Need to Know About DSPs (Demand-Side Platforms)

In this webinar video, Forrester Research, Inc. and [x + 1] shared insights about demand-side platforms (DSPs), systems that allow buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

AutoNation: Rebranding a Large Organization Filled with ‘Armchair CMOs’

Greg Revelle, senior vice president and chief marketing officer at AutoNation, Inc., shared the company’s experiences — both positive and negative — in rebranding a large organization full of “armchair CMOs.”

Chobani: From Category Disruptor to Market Leader

Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Taco Bell: Ad Age Marketer of the Year

Chris Brandt, CMO at Taco Bell, shared how the successful “Live más” platform was designed and executed to highlight innovation and address shifting consumer behaviors and food culture.

An Inside Look at Millennials

Recent recipients of the ANA Rising Marketing Star Award offered real-world advice and examples of effective ways to engage with the elusive Millennial audience.

Dunkin’ Brands: Driving Brand Innovation

Christopher Fuqua, vice president of brand marketing at Dunkin’ Brands, Inc., shared how the brand leveraged consumer insights to develop a cross-channel integrated marketing approach.

Mizuno USA: Straight from the Heart Marketing

As a value-driven brand, Mizuno believes that sport is transformative, and as such, has brought this passion to life across all of its divisions.

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