CMO Zone: Related Articles
Geico: Un-Boring Insurance [Archived]
Ted Ward, chief marketing officer and vice president of marketing, Geico Auto Insurance, and John Adams, chairman and chief executive officer, The Martin Agency, Inc., discussed how Geico has made selling car insurance fun through their innovative ad campaigns.
Loyal Investors Encourage Fidelity Expansion [Archived]
Jim Speros, executive vice president and chief marketing officer, Fidelity Investments, discussed Fidelity’s highly successful “green line” campaign.
RIM Races to the Top [Archived]
As consumers continue to rely on BlackBerry as a secure way to communicate, Research in Motion (RIM) is sticking to its proven methods for achievement. RIM CMO, Keith Pardy, and Starcom MediaVest CEO, Laura Desmond, discussed their strategy, relationship, and formula for success.
Dell: Building a Brand that Endures [Archived]
Erin Nelson, former SVP and CMO at Dell Inc., and Karen Quintos, SVP and CMO at Dell, Inc. discussed the company’s journey in evolving its brand to deliver results that endure over time and support business growth.
Mark Baynes, vice president and global chief marketing officer at Kellogg’s, demonstrated how Pop-Tarts uses paid, owned, and earned media to connect with its target consumers.
Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.
The baby boomer generation is redefining what it means to be retired. As the first baby boomers inch closer to turning 65, it’s important for brands to understand how they differ from generations past.
Robert L. Solomon, senior vice president and chief marketing officer at Outrigger Enterprises Group, shared a case study of his brand's outcomes and insights from an integrated marketing test that ensued after he rejected agency recommendations and dismissed publishers' proprietary research claims.
Don Romano, CMO at Mazda North American Operations, and Patrick Sarkissian, CEO at Sarkissian Mason, provided an overview of the way creative ideas online are influenced by metrics and analysis.
Tony Pace, senior vice president and chief marketing officer of the Subway Franchisee Advertising Fund Trust, discussed how Subway is using branded message integration to better connect with consumers.
Subway CMO Tony Pace relies on thematic brand messaging to get the most from his marketing budget.
The Hallmarks of a Visionary Marketer [Archived]
Are you a visionary marketer? If you answered yes, you could be mistaken. That's one of the key findings of the ANA's State of Marketing Survey, which asked 150 marketers about the role of marketing in their organizations.
Stephen F. Quinn, executive vice president and chief marketing officer, Walmart U.S., Walmart, discussed Walmart's efforts to continue to provide their customers with solutions that will allow them to "save money, live better" during this economic downturn.
A panel of industry experts shared their insights on CNN's series focusing on race in America and discussed what lessons the series might hold for marketers.
Targeting the C-Suite [Archived]
This presentation reviews the conclutions of the Wall Street Journal's "Boardroom Connections" study on the technology habits of U.S. senior executives.