Celebrating Hispanic Heritage Month

Dignity Health’s audio-based campaign promoted cancer screenings to uninsured Latinos experiencing cultural barriers to preventative health.

Pantene's viral video campaign was designed to empower individuals in Mexico, especially women aged 18 to 45 years old, to embrace their unique identities through their hair, shedding light on the resilient Muxe community's tradition of using braids as a symbol of resistance and pride.

An iteration of FEMA’s Ready.gov campaign targeted Hispanic Americans to become more prepared for emergencies such as natural and man-made disasters.

Target became the first retailer to launch an initiative dedicated to elevating and supporting the marketing and community impact of the Latin-owned-brands it distributes. The campaign launched during Hispanic Heritage Month and flighted through the Christmas holiday.

Beer brand Tecate brought together the San Francisco Philharmonic and emerging hip-hop and reggaeton artists to break down barriers that separate supposedly “elite” musical venues and Hispanic musical traditions.

The Home Depot created an influencer campaign featuring diverse Hispanic content creators celebrating their heritage through DIY projects.

DishLATINO created a video imagining a meeting between two legendary Latino entertainers to demonstrate the contributions of Latinos in television.

Thanks to beer brand Corona, Mexico´s soccer matches were, for the first time, narrated over the radio by natives in their own languages.

To celebrate its 60th anniversary and pay homage to the Hispanic customers who have made the brand’s success possible, Sedano’s produced a special edition of its Neustra Sazón magazine, complete with food and drink recipes meant to honor Hispanic heritage.

Google’s "Para Todo lo que Eres” campaign sought to more deeply engage bilingual Hispanics, who were less aware of the Google Pixel smartphone than other demographics, by showing them how some of the new features of the Pixel 6 could help them overcome language barriers and skin color-related discrimination.

Beer brand Estrella Jalisco used social media content to build brand awareness and change the negative stereotypes found online about Mexican people and their culture.

Goya Foods strove to position itself as an ally to Hispanic parents raising bicultural children in America.

DishLATINO was looking for a new way to connect with its core target of unacculturated immigrant generation Hispanics. The "Sigue Haciéndola" campaign celebrates Latino immigrants, their work ethic, their goals, their journeys, and their successes.