ANA’s Innovators’ Club

Becoming an AI-powered organization is far from simple. Marketing organizations face a number of challenges in making the shift. Here are a few steps to take on the journey to employing artificial intelligence to get real results.

MetLife described how it used design thinking to consistently and nimbly execute a new brand strategy across all touchpoints.

Consumers value relationships with others more than connections with brands.

7-Eleven innovated to better meet customers’ needs, and the brand has been rewarded with business and loyalty.

Artificial intelligence is changing the way brands and customers interact, and its applications can be used to help marketers enhance the customer experience.

In this video, Katie Rahn, director of marketing and public affairs at the Art Institute of Chicago, and Clifford Schwandner, EVP at Leo Burnett USA, shared the details behind the award-winning “Van Gogh’s Bedroom” campaign.

AARP built an Innovation Lab to drive change for its 38 million members.

Ford’s media team embraced innovation by incorporating podcasts and virtual reality into its marketing mix.

Companies are developing unique strategies to overcome marketing inertia and spur innovation.

IBM Watson Health shared the unique concerns of health care providers and how Watson Health is able to solve them through empowering and supporting health care professionals.

In this video, learn how Reese's Pieces Peanut Butter Cup capitalized on an 'equity explosion' that created '#Cupfusion,' the brand's non-traditional, unconventional launch approach, and led to quadrupling sales expectations in the first year.

Avocados From Mexico shared its approach to developing digital marketing campaigns for South by Southwest and the Super Bowl.

In this video, Gatorade shared the digital strategies that helped it transform from a sports drink to an innovative sports fuel company.

Visa shared tips for driving growth with innovation and an overview of its “Everywhere Initiative,” which taps startup partners to work on some of its biggest business challenges.

Campbell’s Fresh, or “C-Fresh,” shared how it is partnering with consumers on a journey toward healthier options through product and marketing innovation.

Pizza Hut explained how it’s working with startups to develop new technologies and innovate.