Marketing2020 Insights
Marketing2020 – Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. Led by Millward Brown Vermeer in partnership with the ANA, Spencer Stuart, and Adobe, Marketing2020 is focused on how to best align marketing strategy, structure, and capabilities for business growth. The Marketing2020 fieldwork included vision interviews with more than 250 leading CMOs and an in-depth online survey of 10,491 contributors from 92 countries.
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The Rising Influence of Marketing
Marketing2020 May 9, 2014Over the past six years, there's been an increase in the influence of marketing on the CEO’s strategic growth agenda.
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Marketing Training: The Growth Driver
Marketing2020 May 5, 2014As marketing continues to evolve across the digital space and new channels and customer expectations emerge, offering additional training capabilities will become more important than ever.
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