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Most Read Articles This Week

MasterCard Worldwide’s Approach to Digital Disruption

MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.

Customer Segmentation in the Age of Big Data

Digital technology and “Big Data” are changing the way we comprehend brands, increasingly through multiple channels and in multiple ways.

Marketing ROI: Is What You're Measuring Really Marketing ROI?

Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.

Getting Millennials To Buy CPGs: Bring On The BOGOs

Millennials are projected to spend $65 billion on consumer packaged goods (CPG) over the next decade, yet there are many misconceptions and challenges in reaching these shoppers.

Marketing Automation Software Selection

A guide to help you understand the marketing automation software vendor selection process and to help you select the right one for your business.

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