Voice Marketing

As voice-activated devices grow in popularity, consumers' habits and expectations are changing. Brands should consider adapting their communication, advertising, and experience strategies to leverage the capabilities of this now commonplace technology, with an emphasis on optimizing for voice search.

  • Alexa, Play My Song

    ECHO Awards   March 2, 2020  

    Amazon promoted its Echo smart speaker in India with a campaign that showcased the device’s ability to play music in response to a simple voice command.

    view
  • Hacking Prime Day

    Smarties Awards   November 7, 2019  

    Honey Nut Cheerios created a promotional campaign that leveraged one of the biggest shopping days of the year to “hack” voice SEO.

    view
  • B2B Marketers Find Their Voice

    B2B Marketer   October 30, 2019  

    For B2B marketers to optimize voice technology they need to use natural, everyday language — and work closely with sales to deploy the right words and/or terms.

    view
  • What Does Your Brand’s Voice Sound Like?

    Forward   May 30, 2019  

    As voice technology becomes ubiquitous — and consumers use their hand-held devices to ask for just about anything — there’s a growing onus on brands to establish an audio identity among consumers and drive awareness for their voice commands.

    view
  • Voice Technology for Marketers

    Event Recaps   April 10, 2019  

    The digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.

    view
  • Voice Technology for Marketers

    Session Videos   April 10, 2019  

    In this video, the digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.

    view
  • Are You There, Alexa? It's Me... A Passionate Donor

    Event Recaps   February 15, 2019  

    Voice-activated speakers such as Alexa will hit a tipping point, and it will happen faster than we can predict. Will you be present to meet your donors where they are, in the moment they're ready to support you? Don't get left in the dust!

    view
  • The Future of Search: Voice and Visual

    Webinars   January 30, 2019  

    This webinar covered some of the big themes and changes facing the world of search marketing. Learn about case studies on what brands are doing today and get a "future of search" marketer's playbook.

    view
  • Patrón Cocktail Lab

    ECHO Awards   December 21, 2018  

    The Patrón Spirits Company created the Patrón Cocktail Lab, the world's first data-driven cocktail recommendation engine that combines consumer insights and technology across mobile, desktop, and voice-enabled platforms to serve up the perfect cocktail.

    view
  • Voice Search: The Next Revolution in Search

    Ask the Expert Answers   November 26, 2018  

    ANA’s Ask the Expert research service answers the question, “Hey Alexa, how do I start using voice search in my marketing efforts?”

    view
  • Four Voice Search Tips for B2B Marketers

    B2B Marketer   October 30, 2018  

    With B2B buyers relying more and more on their own research to make a purchase decision, voice search is an area where business marketers will need expertise. If you're unsure how to make voice search work for your B2B brand, start with these four tips.

    view
  • Hellmann's/Best Foods Best Recipes

    Smarties Awards   October 1, 2018  

    Hellmann’s worked with Amazon to provide people with seasonal recipes through their Echo devices.

    view
  • Finding Your Brand’s Voice Search Strategy

    ANA Magazine   September 28, 2018  

    The newest user interface for consumers accessing the internet is the call-and-response format of voice search technology. There is a major opportunity for brands that want to work with virtual assistants such as Apple’s Siri and Amazon’s Alexa, but they’ll need to speak up — and quickly.

    view
  • Alexa, Should I Have a Voice Marketing AOR?

    Knowledge Partners   June 13, 2018  

    Agency Mania Solutions shared ideas about how to take advantage of voice-first devices as a new marketing vehicle.

    view