Molson Canadian, the official beer of the NHL, used a mobile website to encourage conversations among American hockey fans and increase sales.
Bayer HealthCare created the Eczema App to drive sales of its medication Desonate and provide patients with a source of information and support.
As a result of successfully implementing innovative mobile technologies, Billboard Magazine became the first music magazine to also play the music its buyers were reading about.
Excella, a popular cooking oil brand in South Africa, used a mobile sweepstakes competition for the first time to build a database of consumers to talk to and to increase sales.
Home Depot created an augmented reality app that allowed potential customers to test products before purchase by virtually placing items in and around their homes.
To encourage youth participation in the 2012 presidential election, Kids Voting USA launched a mobile campaign across four states, despite having an extremely limited budget.
To increase brand awareness within the male population in Germany, RICH Secco built an interactive fridge, allowing men to buy women drinks in clubs without actually being there.
An interactive tour was created for potential homeowners by using state-of-the-art electronics, Facebook photos, music, and “likes” to customize a home for each walk-through of a potential buyer.
The Travel Channel created an app that would engage fans of their hit shows when they were on the go.
Toyota partnered with The Weather Channel on the launch of The Weather Channel’s new Android app, giving Toyota the chance to provide consumers with advertising that was relevant to their personal real-time weather experience.
The Weather Channel (TWC) promoted the redesign of its popular Android app via mobile and tablet banner ads, content and videos posted to weather.com, live mentions of the app on TWC’s TV network, and a humorous video on YouTube.
TIM, one of the largest mobile carriers in Brazil, found success with its first-ever phone plan designed for teens by teens: TIM beta. Since teens are always trying new things, TIM had to keep innovating to keep them interested.
To promote the movie Madagascar 3: Europe’s Most Wanted among children and their families, in-context advertising was placed in the popular Talking Tom and Talking Tom 2 apps.
Square Enix used a fun and interactive mobile app, the Tomb Raider Scavenger Hunt, to increase consumer anticipation, pre-orders, and sales of its highly successful Tomb Raider video game.
Cisco added an augmented reality feature to its app in order to bring traditional ad placements to life through interactive content and storytelling.
Getting kids to brush their teeth isn’t easy, so the National German Center for Health Information made a fun app to help them enjoy their healthy habit.
With pizza sales sagging, Totino’s created a mobile campaign highlighting the trials and tribulations of motherhood to connect with busy moms around the U.S.
Building on an already successful TV ad campaign, Toyota debuted a mobile advertisement that shattered average engagement rates on automotive mobile ads.
To engage with loyal fans, HBO created an HTML5 mobile-based game leading up to the season six premiere of True Blood.
TTNET, a Turkish music platform, used banner advertising to drive downloads of its music app.