Mobile Marketing

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Taking Care of Business, On All Screens

Consumers are branching out to new screens and increasing the number of media hours in their days — and marketers are following suit. La Quinta Inns & Suites — whose core consumer is the 25-64 year-old male business traveler — recently turned to Nielsen to measure its latest cross-screen campaign, and the effort yielded five-star results.

Top Five Ways to Succeed with Mobile Video

Andrew Bradway, head of brand advertising at Millennial Media, discussed the top mobile growth trends and presented tips to create the most engaging and effective mobile video campaigns.

Top Five Ways to Succeed with Mobile Video

In this webinar, Andrew Bradway, head of brand advertising at Millennial Media, discussed the top mobile growth trends and presented tips to create the most engaging and effective mobile video campaigns.

Top Five Ways to Succeed with Mobile Video

In this presentation, Andrew Bradway, head of brand advertising at Millennial Media, discussed the top mobile growth trends and presented tips to create the most engaging and effective mobile video campaigns.

Mobile Application Type Assessment Tool

Use this tool to decide which type of mobile application your organization should focus on developing.

Mobile Device Policy Template

A policy for acceptable use of mobile devices by employees and contractors.

Mobile Marketing Business Case

A template to build a business case for an investment in a mobile marketing program.

Mobile Marketing Channel Selection Tool

A tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost.

Mobile Marketing Competitive Tracking Tool

A template to identify and track the mobile marketing channels that your competitors are using.

Mobile Marketing Manager Job Description

A template to quickly document the role and responsibilities for this position.

Mobile Marketing Metrics Dashboard

A simple dashboard to define your key metrics and track and report on your results.

Mobile Marketing Plan Methodology

Use this step-by-step planning methodology and set of 18 premium tools and templates to create a comprehensive mobile marketing plan.

Mobile Marketing Planning Checklist

A checklist to ensure you have the right infrastructure to implement a mobile marketing program.

Mobile Marketing Project Charter

A charter to document project scope, decision rights, and executive sponsorship.

Mobile Marketing Readiness Assessment

A self-assessment to evaluate readiness to move forward with a mobile marketing initiative.

Mobile Marketing RFP Template

A template for a Request for Proposal (RFP) for Mobile Marketing Consulting Services.

Mobile Marketing Risk Assessment

A template to document mobile marketing risks and develop risk mitigation plans.

Mobile Marketing Strategy Scorecard

A simple, one-page 'scorecard' to demonstrate your objectives, programs, metrics, and timeframes.

Mobile Marketing Usage Survey

Use this tool to get a better understanding of your employee, customer & target audience behaviors based on habits, interests, level of participation and current involvement across a variety of mobile channels.

Mobile Marketing Vendor Selection Tool

An analysis tool for evaluating each vendor based on key decision-making criteria.

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