AKQA worked with the Pacific Chamber Orchestra to create a new orchestra for Christmas based entirely on mobile phones.
The Broadway play MAMMA MIA! combined location-based mobile targeting with out-of-home advertising to drive ticket sales among New York City tourists.
For the first presidential campaign in 7,000 years, Egyptian candidates incorporated mobile technology to reach 50 million voters for political fundraising, messaging, and mobilization.
To introduce the TV show Modern Family to audiences in Singapore, a local TV network developed an interactive mobile ad.
Samsung developed a campaign to introduce the new Omnia W to smartphone users in India.
Trade Kings created a contest centered on a text callback campaign to engage kids with its brand of lollipops.
To become more relevant with teens in the run-up to the 2012 Olympic Games, Coca-Cola launched an app allowing teens to create their own music from the sounds of sport.
MTG, a global leader in wear parts for earthmoving machinery, created an app to aid its sales force and enhance customer support.
Perfetti Van Melle India leveraged the mobile instant messenger service Nimbuzz! to drive engagement in a promotional contest for its Mentos brand.
Inuit used text messaging to remind people to file their taxes early and to inform them of when they could expect their refunds.
Wendy’s created an app that allowed consumers to pre-order and pre-pay for meals that met their nutritional needs.
In conjunction with Sentosa’s 40th anniversary, Sentosa Leisure Management developed two apps to enhance visitors’ experiences.
NativeX used demographic targeting and predictive analytics to develop a native advertising platform that targeted audience engagement within mobile apps.
Nautilus created a mobile-optimized site to promote the TreadClimber fitness machine.
Nescafé leveraged its leadership position to develop and grow coffee consumption in India through a fun and engaging mobile and social marketing campaign.
Nestlé created a mobile app containing recipes that incorporated its food products, a product scanner, and healthy eating promotions.
In order to drive repeat purchase, Nestlé Drumstick created a weather-triggered mobile ad that reached out to customers in high-temperature areas.
With the creation of a new app, Nestlé Spain revolutionized the way people put together and manage shopping lists.
Nestlé Spain developed a mobile recipe and meal-planning app to engage with consumers on issues of health and nutrition.
Polo Ralph Lauren launched its 2012 Spring line with a month-long sponsorship of The New York Times’ iPad app that let users purchase Polo content seamlessly and access sections of the newspaper for free.