Search Marketing Knowledge Center

Anytime Fitness Generated Big-Game-Size Buzz Without a Super Bowl Ad

REGGIE Awards April 17, 2024

Anytime Fitness couldn’t afford to buy a $7 million Super Bowl ad, so the brand subverted conventions by hijacking the Super Bowl without an ad, turning the Big Game into a big game of bingo. The effort significantly surpassed all internal goals, tangibly built the brand, and contributed to increased revenue.

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This Group Hit the Jackpot by Leveraging New Jersey’s Passion for Debate

REGGIE Awards April 17, 2024

With campaign creative that centered around one of New Jersey’s most popular debates, the Northstar New Jersey Lottery Group was able to flip the script and turn a typically slow summer season into a business jackpot.

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Deepening the Relationship: The Loyalty Experience Program’s Role at The Fresh Market

Event Recaps March 28, 2024

Jeff Snyder, director of loyalty and email marketing at The Fresh Market, provided an overview of the brand’s loyalty program, including its background and how the brand is leveraging customer data.

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How e.l.f. Beauty Built a Powerful Loyalty Program

Event Recaps March 28, 2024

Shannon Lewis, senior manager of CRM and loyalty at e.l.f. Beauty, provided an overview of her brand’s highly successful loyalty program, covering the four main principles that power the program and activations e.l.f. has launched to support those principles.

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Loyalty: What Customers Really Want

Knowledge Partners February 16, 2024

TMS shares the results of a proprietary study on loyalty that used qualitative and quantitative research in the U.S. and U.K. to find out from customers what they thought about loyalty programs and what they want and expect out of loyalty programs. The study spoke to 978 consumers in the U.S. and U.K.

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Advocacy and Loyalty Vendor Evaluation

Tools January 11, 2024

Use this matrix to compare Advocacy and Loyalty platforms based on your requirements.

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Advocacy and Loyalty Vendors Matrix

Tools January 11, 2024

Use this matrix to obtain information about key vendors in the Advocacy and Loyalty technology space.

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Customer Advocate Database

Tools January 11, 2024

Use this database to template to track your customer advocates by key information, levels of engagement and referrals.

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Brand Loyalty Advantage

Tools January 7, 2024

Read this guide to learn how to increase your brand awareness and how to ensure your customers stay loyal to your business.

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Advocacy and Loyalty Technology Overview

Tools January 7, 2024

Our Advocacy and Loyalty Technology Overview highlights the Advocacy and Loyalty technology space at a high-level.

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Shopper Marketing Contest Best Practices Checklist

Tools January 1, 2024

Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.

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Shopper Marketing Coupon Best Practices Checklist

Tools January 1, 2024

Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.

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How Retailers Can Make Better Connections with More Shoppers

Industry Insights November 29, 2023

The weeks leading up to the holidays can be stressful for retail marketers desperate to hit their goals, and that can lead many to throw good money after bad tactics to gain some quick traction. A common example is the focus on reach. Too many retail marketers focus on acquiring customer contact information (usually email addresses) to get in front of net new shoppers and hit acquisition goals without any focus on the relevant data that can help them turn those email addresses (read: shoppers) into first-time buyers.

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A Quick Take on Sponsorship Agreements and Partnerships

Event Recaps November 16, 2023

Speakers discussed the key business and legal issues entities encounter when looking for sponsorship opportunities, selecting appropriate brand partnerships, and negotiating agreements that meet the needs of both the sponsored and the sponsor.

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Do Marketers Go Big for the Holidays?

B2C September 15, 2023

Most people will be watching their wallets during the 2023 holidays, with more than half of consumers (53 percent) saying inflation will have a moderate or significant impact on their spending. To ensure that they are buying wisely, consumers are demanding more from brands and retailers. They want flexible return policies, discounts, loyalty programs, and the capability to buy online and pick up in-store.

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How Panera Bread Leveraged AI to Supercharge Its Loyalty Program

Event Recaps September 12, 2023

Catherine Thacker, senior director of customer engagement at Panera Bread, shared how she and her team have leveraged AI-powered personalization to drive higher frequency and improved retention among members of the brand’s loyalty program.

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Effective Marketing Triggers for Retailers

Industry Insights September 1, 2023

Retailers know by now that an abandoned shopping cart (AC) is an important trigger to incorporate into a multichannel marketing strategy. It takes a decent amount of effort for someone to visit a retail site, browse and add an item to their cart, yet the average cart abandonment rate is an incredible 70 percent, according to Baymard Institute. A well-timed email can be enough to nudge many of them to buy - with AC email conversion rates in the double digits.

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Promoting the Inclusivity of San Francisco’s Hospitality Industry with a U.K. Drag Contest

Smarties Awards July 24, 2023

The San Francisco Travel Association promoted the diversity and inclusivity of its city as a travel destination for Britons though a contest celebrating drag queens.

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The Strongest Driver of Loyalty? An Emotional Brand Connection

Money Slides May 24, 2023

Ad agency J.Schmid shares the results of an extensive survey suggesting that an emotional brand connection is the single most powerful factor in persuading consumers to repurchase, recommend, forgive, and trust a company.

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