Digital & Mobile Commerce

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New York Times Takeover

Polo Ralph Lauren launched its 2012 Spring line with a month-long sponsorship of The New York Times’ iPad app that let users purchase Polo content seamlessly and access sections of the newspaper for free.

O2 Priority Moments

To provide even more value to consumers, O2 rewarded them with unique experiences and exclusive offers through a location-based loyalty program.

Ster-Kinekor App

Ster-Kinekor, South Africa’s largest movie theater chain, released a new app for its customers to view movie trailers, read movie news, and reserve tickets and seats at more than 400 screens across the country.

TGI Friday’s Mobile App

TGI Friday’s went a step beyond competitors by creating a mobile app with a “My Friday’s Tab” feature that allowed guests to pay their bills with a few taps on their smartphones’ screens.

The Hunger Games Mobile Campaign

Wanting to promote its new movie The Hunger Games, Lionsgate launched a mobile ad campaign on Facebook to reach a younger audience.

Tweet-a-Beer

Person-to-person e-commerce app Tweet-a-Beer allowed users to send five dollars earmarked for beer via their Twitter and PayPal accounts.

Beyond the Coupon

Mobile campaigns can cut through the clutter and offer more than just discounts. Learn about how brands, including JCPenney and Target, are marrying social and mobile marketing during the back-to-school season.

Case Studies: Leveraging Digital in an Omni-Channel World

Breana Roides, associate product director, Vistakon, Johnson & Johnson Vision Care, Inc., and Ben Kennedy, group director, mobile, Integer, discussed how Vistakon created a digital marketing campaign, utilizing a shopper marketing framework, which increased its category awareness.

Leveraging Digital to Engage Shoppers

Jennifer Piggott, director, national sales, General Growth Properties (GGP), and Steve Frenda, managing director, strategy and development, Path to Purchase Institute, discussed how brands are leveraging digital to engage shoppers.

Leveraging Digital to Engage Shoppers

Jennifer Piggott, director, national sales, General Growth Properties (GGP), and Steve Frenda, managing director, strategy and development, Path to Purchase Institute, discussed how brands are leveraging digital to engage shoppers.

Mobile Marketing: The New First Screen

With 95% mobile penetration in the U.S., it’s time for marketers to start thinking of mobile as the first screen. This ANA Insight Brief profiles eight types of mobile users and discusses the latest trends in mobile technology, marketing, and ad spend. ANA Survey Research and case studies from Coca-Cola, IBM, Macy’s, and UPS are also shared.

Influencing Offline: The New Digital Frontier

In this white paper Google examines how offline sales are impacted by online research.

Mobile in the Consumer Journey: How Mobile is Shaping the Future of Shopping

Natasha Hritzuk, senior director of global insights and analytics, Microsoft Advertising, discussed how incorporating more emotional content into mobile campaigns can improve the effectiveness of shopper marketing.

Mobile in the Consumer Journey: How Mobile is Shaping the Future of Shopping

Natasha Hritzuk, senior director of global insights and analytics, Microsoft Advertising, discussed how incorporating more emotional content into mobile campaigns can improve the effectiveness of shopper marketing.

Fashion Adds Fuel to Fast-Growing Retail Ecommerce Sales

According to this report, eMarketer expects U.S. retail ecommerce sales to reach $224.2 billion in 2012, up more than 15% from 2011.

Travelocity's Approach to Leveraging Customer Insights

Brad Wilson, chief marketing officer, Travelocity, discussed how the company leverages customer insights to successfully connect with its core audience and increase market share.

Cars.com: Mobile Evolution

Carolyn Crafts, vice president, Cars.com, shared the automotive brand’s integrated mobile strategy along with mobile best practices.

Case Study: Social Referral Program Driving Coupon Distribution for Huggies

Vijay Sundaram, chief marketing officer, SocialTwist, Inc., and Dan Kersten, consumer promotion marketing, Kimberly-Clark, discussed how Kimberly-Clark drove coupon distribution for Huggies using a social referral program.

Case Study: Social Referral Program Driving Coupon Distribution for Huggies

Vijay Sundaram, chief marketing officer, SocialTwist, Inc., and Dan Kersten, consumer promotion marketing, Kimberly-Clark, discussed how Kimberly-Clark drove coupon distribution for Huggies using a social referral program.

It’s OK To Wait

Through data mining of current customers, focus group testing among competitive customers, and pre-stay and post-stay customer surveys, we uncovered that there was a large untapped market of customers that generally book at the last minute for either business or leisure.

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