Retail Activation

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Chango: Retargeting for Retailers: Driving More Dollars

In this white paper Chango provides key insights and best practices to retailers on retargeting.

Case Study: Purex’s ‘Shock and Awe’ at Walmart

Steven Decker, president, Zooka Creative, and Stephen Koven, director of marketing, Henkel Consumer Goods, Inc., shared a case study on the launch of Purex’s natural, crystal-based fabric softener.

Case Study: Purex’s ‘Shock and Awe’ at Walmart

Steven Decker, president, Zooka Creative, and Stephen Koven, director of marketing, Henkel Consumer Goods, Inc., shared a case study on the launch of Purex’s natural, crystal-based fabric softener.

DPAA: SapientNitro on Interactive and Personalized Digital Signage

FK Funderburke, director of digital merchandising and mobile strategy, SapientNitro, presented two examples at the DPAA 2012 Digital Media Summit in which new technologies for interactive and personalized digital signage have been highly effective for reaching target audiences.

2012 Holiday Quick Guide

In their 2012 holiday guide Google provides quick tips to marketers based on learnings from the 2011 U.S. holiday shopping season.

What PUMA Learned from Willy Wonka

Adam Petrick, senior global head of brand management, PUMA AG, discussed how PUMA is using mobile and other new technologies in its retail stores to enhance the consumer experience.

What PUMA Learned from Willy Wonka

Adam Petrick, senior global head of brand management, PUMA AG, discussed how PUMA is using mobile and other new technologies in its retail stores to enhance the consumer experience.

What PUMA Learned from Willy Wonka

Adam Petrick, senior global head of brand management, PUMA AG, discussed how PUMA is using mobile and other new technologies in its retail stores to enhance the consumer experience.

CheckPoints

P&G used an in-store shopping app to increase purchase intent and drive sales for 14 of its top brands.

CouponCabin.com’s Mobile App

CouponCabin.com developed a mobile app in order to reach on-the-go shoppers and provide mobile website visitors with a better experience.

HP ShopAlerts

HP worked with its retailers to create a push notification campaign for deals on its printers and ink.

Latte Love

MilkPEP launched an integrated campaign that featured social media, promotions, QR codes, and in-store advertising to encourage consumers to make lattes at home.

Santa Tags

JCP added a mobile branch to its holiday brand campaign in order to help its customers personalize their gifts.

Scout for Business

Scout for Business, a mobile ad platform, used mobile technology to help brick-and-mortar advertisers deliver hyper-local ads to consumers who were nearby and actively looking.

The “Made to Order” Collection

Loewe, a luxury leather brand, combined private apps with a tablet app to give its discerning customers a unique experience.

IKEA Embraces Reality TV to Improve Brand Perception

Alia Kemet, U.S. media manager at IKEA, and Chet Fenster, managing partner at MEC Entertainment, discussed how they developed “Fix this Kitchen,” a six episode reality TV series, as the centerpiece of a multiplatform communications initiative to change IKEA brand perception.

Macerich and Fiat Case Study

Arlan Tarhan, president and CEO, Convergent Alliance, and Jalina Law, assistant vice president, business development, The Macerich Company, discussed how Fiat creatively used inline mall space to drive sales of the new Fiat 500.

Macerich and Fiat Case Study

Arlan Tarhan, president and CEO, Convergent Alliance, and Jalina Law, assistant vice president, business development, The Macerich Company, discussed how Fiat creatively used inline mall space to drive sales of the new Fiat 500.

Case Studies: Leveraging Digital in an Omni-Channel World

Breana Roides, associate product director, Vistakon, Johnson & Johnson Vision Care, Inc., and Ben Kennedy, group director, mobile, Integer, discussed how Vistakon created a digital marketing campaign, utilizing a shopper marketing framework, which increased its category awareness.

Leveraging Digital to Engage Shoppers

Jennifer Piggott, director, national sales, General Growth Properties (GGP), and Steve Frenda, managing director, strategy and development, Path to Purchase Institute, discussed how brands are leveraging digital to engage shoppers.

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