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Search returned: 118 document(s).
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How Retail Media Plays Offense and Defense for Monster Energy
Event Recaps March 19, 2024Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.
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Brand Activation Playbook
Playbooks March 1, 2024Use this set of 30 premium tools and templates to deepen your understanding of brand activation.
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How General Mills Leverages Retail Media to Drive Growth
Event Recaps February 22, 2024Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.
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How General Mills Leverages Retail Media to Drive Growth
Conference Session Videos February 22, 2024In this video, Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.
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Kiri Masters of Acadia Discusses Retail Media
Industry Insights January 25, 2024Agency Boathouse recently released its report, “The Third Annual CEO Study on Marketing and the CMO,” which shared illuminating and fascinating insights into the CEO mindset.
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How Retailers Can Make Better Connections with More Shoppers
Industry Insights November 29, 2023The weeks leading up to the holidays can be stressful for retail marketers desperate to hit their goals, and that can lead many to throw good money after bad tactics to gain some quick traction. A common example is the focus on reach. Too many retail marketers focus on acquiring customer contact information (usually email addresses) to get in front of net new shoppers and hit acquisition goals without any focus on the relevant data that can help them turn those email addresses (read: shoppers) into first-time buyers.
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Using Experiential Marketing to Build Customer Loyalty
Industry Insights October 24, 2023In an era of ever-evolving consumer preferences and relentless competition, businesses find themselves in a perpetual quest for strategies that not only attract customers, but also keep them coming back for more. The traditional methods of advertising and marketing — while undeniably effective in their own right — are often fleeting in their impact, fading into the background noise of our daily lives.
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Enhancing the Consumer Experience Through Digital Transformation
Event Recaps October 3, 2023Under Amour shared how its digital transformation helped the brand shorten its product creation cycle, reduce its carbon footprint, enhance the consumer journey, and elevate the brand’s omnichannel sales approach.
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The Future Shopper Report
Knowledge Partners September 13, 2023The 2023 Future Shopper Report by Wunderman Thompson highlights trends and data that businesses need to strategically act upon fast, such as recognizing that although experience is key, the number one driving force for online decision making is price, and that sustainability and ethics are key factors in purchase decisions.
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What Retail Media Networks Have in Store for Marketers
B2C September 8, 2023Two-thirds of companies viewed retail media as a sales driver, but only 12 percent used it to build their brand, according to a new survey. Only 31 percent said it was a valuable marketing tool right now. The lack of consistent and industrywide measurement on the effectiveness of retail media investments is one reason brands remain cool to the market.
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Effective Marketing Triggers for Retailers
Industry Insights September 1, 2023Retailers know by now that an abandoned shopping cart (AC) is an important trigger to incorporate into a multichannel marketing strategy. It takes a decent amount of effort for someone to visit a retail site, browse and add an item to their cart, yet the average cart abandonment rate is an incredible 70 percent, according to Baymard Institute. A well-timed email can be enough to nudge many of them to buy - with AC email conversion rates in the double digits.
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How The World’s Stinkiest Sock Left Lysol Smelling Fresh with Consumers
REGGIE Awards May 8, 2023To prove its Lysol brand’s Laundry Sanitizer could tackle even the smelliest laundry, Reckitt worked with scientists to create “The World’s Stinkiest Sock” — and then put it to the ultimate test with a group of people who knew a thing or two about stinky socks: Boston Red Sox fans.
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Top Global Retail, Fashion, and Luxury Index 2023
Knowledge Partners May 2, 2023This report from G & Co. compiles the most significant trends that retailers can observe and learn from in order to stay ahead of the curve in the innovative future of business.
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How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation
Event Recaps April 27, 2023Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.
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How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation
Conference Session Videos April 27, 2023In this video, Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.
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Retail Media Networks 101
ASK Answers April 26, 2023What are the latest trends and best practices in the Retail Media Networks space? How are brands working with RMNs?
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Brands Play Catch-up This Summer
B2C April 21, 2023As people gear up for the summer and look for outdoor activities, marketers need to find ways to turn in-person encounters into enduring relationships, both online and off. Brand managers need not access their playbook from summer 2019, as consumer expectations and behaviors have changed dramatically in the past three years.
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Flourishing at the Margins of Local-Market Omnichannel Advertising
Industry Insights March 29, 2023Legacy media businesses have been under increasing pressure since the advent of the modern internet in the 1990s. Once secure with healthy margins on their advertising inventory, media companies have since been forced to adapt to an audience that has fractured across a proliferation of channels and advertisers that are no longer content to spend money without some form of guaranteed return on investment.
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How to Make Retail Brand Campaigns Work Harder in a Tight Market
Industry Insights March 22, 2023According to Harvard Business Review, and a lot of anecdotal evidence that we can all point to, companies cut marketing budgets in a recession. Not only that, retail brand budgets can be the first to get slashed as they are the hardest to connect to sales numbers. For the brand budgets that are left, advertisers worry how they can drive any meaningful value if they can’t get the reach or impact that they might feel they need.
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The Return of In-store Shopping
B2C February 17, 2023Both retailers and CPG brands continue to ramp up the use of smart screens, artificial intelligence, and other digital tools to woo people back to brick-and-mortar outlets and enhance the in-store shopping experience as the pandemic starts to fade.
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