Production Costs

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Campbell Soup Company: Ways to Save on Storing Your Creative Assets

Geoff Bado, senior manager, Advertising Production, Campbell Soup, described how the brand saved thousands of dollars by purging, consolidating, and taking inventory of its creative assets.

Diageo: Centralizing TV Traffic for Efficiencies and Cost Savings

Peter Kuhn, managing director, Tag Worldwide, Sandie Colon, senior director marketing finance, Post Ads Group, and Rubina Malbari, director, demand media procurement, Diageo, discussed how Diageo, Tag, and Post Ads Group worked together to identify efficiencies and cost savings in TV centralization.

Diageo: Centralizing TV Traffic for Efficiencies and Cost Savings

Peter Kuhn, managing director, Tag Worldwide, Sandie Colon, senior director marketing finance, Post Ads Group, and Rubina Malbari, director, demand media procurement, Diageo, discussed how Diageo, Tag, and Post Ads Group worked together to identify efficiencies and cost savings in TV centralization.

Optimize Ad Production Spending: Produce More Content for Less

This article from APR outlines 12 tips for marketers to consider in order to reduce their production costs in 2012.

Best Practices In Social Media Production

Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.

Best Practices In Social Media Production

Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.

Best Practices In Social Media Production

Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.

How to Make the Most Out of Your Ad Production Dollars

Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.

How to Make the Most Out of Your Ad Production Dollars

Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.

How to Make the Most Out of Your Ad Production Dollars

Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.

Research Report: Q2 Member Benchmarking Survey Results

This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.

PowerPresentation: Q2 Member Benchmarking Survey Results

This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).

Intel's Open Source Agency Model

Kate Short, marketing strategic sourcing manager, Intel Corporation, and Peter Kuhn, managing director, Tag: USA, discussed the production decoupling model Intel implemented through working with Tag.

How to Make the Most Out of Your Ad Production Dollars

Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.

How to Make the Most Out of Your Ad Production Dollars

Jillian Gibbs, CEO & Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.

Optimize Your Ad Spending: Choosing the Right Director for Your Project

Ron Hacohen, brand executive producer, Advertising Production Resources, discussed how to maximize return on ad production spending and provided best practices for getting the most value out of your ad production dollars.

Optimize Your Ad Spending: Choosing the Right Director for Your Project

Ron Hacohen, brand executive producer, Advertising Production Resources, discussed how to maximize return on ad production spending and provided best practices for getting the most value out of your ad production dollars.

If You Open the Black Box of Commercial Post-Production You Will Find Time Savings, Cost Savings, and More

John Lipuma, co-founder and CEO, PostAds Group, and Chris Furse, director, advertising, Burger King Corporation, discussed Burger King's initiatives to move towards production management consolidation.

Maximizing Production Spend

Industry experts from the ANA Production Management Committee discussed tips, best practices, and new ideas to help marketers get the most from their production spending in both traditional and newer media.

Microsoft's Digital Production Guidelines-Improve Quality for Less Money

Bruno Gralpois and Marybeth Turk from Microsoft, along with Jillian Gibbs and Cherie Martin Irwin from APR, outlined principles and processes of Microsoft's Digital Production Guidelines, which focus on improving quality for less money.

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