Search Marketing Knowledge Center

From “The Park Bench” to Best in Show: Q&A with Aflac’s Jared Martin

Industry Insights April 24, 2024

ANA sat down with Jared Martin, director of The Aflac Studio, as he prepares a behind-the-scenes look at “The Park Bench” at the 2024 ANA In-House Agency Conference, taking place from May 14-16 in Carlsbad, California. Here, Jared talks about the inspiration behind his team’s award-winning film, the importance of collaborating with external partners, and how to inspire creatives whether they are producing an animated film or more traditional marketing materials.

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Creativity at the Speed of Culture: Q&A with KraftHeinz’s Simon Au

Industry Insights April 10, 2024

Simon Au, executive creative director of The Kitchen North America, has built a team of award-winning creative minds challenging the notion that great creative takes time to develop. Simon and his fellow “Cooks” are showing the entire industry that the secret to nimble, on-brand, and culturally minded marketing lies in-house.

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Flexible Staffing at In-House Agencies, by the Numbers

Money Slides April 9, 2024

Creative staffing agency Cella shares survey results from Randstad Digital that identifies the percentage of in-house agencies that never, rarely, occasionally, or always capitalize on flexible staffing.

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In-House Agencies Rank the Benefits and Drawbacks of Working with Offshore Partners

Money Slides April 2, 2024

Creative staffing agency Cella shares survey results from Randstad Digital in which in-house agencies evaluated the relative advantages and disadvantages of working with offshore partners.

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The Size of In-House Agencies, by the Numbers

Money Slides April 2, 2024

Creative staffing agency Cella shares research from Randstad Digital that identifies the percentage of in-house agencies with different staff headcounts.

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The Type and Volume of Work Done by In-House Agencies

Money Slides April 2, 2024

Creative staffing agency Cella shares research from Randstad Digital that identifies what percentage of in-house agencies’ work, on average, relates to Tier 1, Tier 2, Tier 3, or growth marketing.

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Progressive Insurance: Advancing the Brand with Ninety6

Event Recaps March 28, 2024

Progressive explored how it built a team of 100 into a nimble brand partner managing an annual media spend of more than $1 billion completely in-house.

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How Marketing Operations Can Optimize Internal Processes

Event Recaps March 5, 2024

Thomas Barntsen of Securian Financial explained how marketing operations teams can combine people, processes, and technology at an organization to get optimized results.

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4 Ways to Elevate In-House Creative Agencies

Industry Insights February 14, 2024

The world of in-house creative agencies is witnessing a paradigm shift, one that calls for a transition from tactical efficiency to transformational creativity. As a seasoned strategist and consultant in this dynamic space, I've identified four imperatives that distinguish the best in-house agencies: identity, structure, process, and positioning. Let’s unpack these elements to understand how they can revolutionize your agency.

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ANA In-House Agency Fact Book — 2024

Research Reports January 23, 2024

The ANA In-House Agency Fact Book explores the capabilities, organizational chart (where provided), and other key data points of some of the best in-house agencies in the industry.

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Build vs. Buy Decision Matrix

Tools January 11, 2024

Use this matrix to compare your options for in-house builds vs. outsourced solutions.

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In-House Agency vs. External Agency Model

Tools January 1, 2024

Review the In-House Agency vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.

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Programmatic Media

ASK Answers December 12, 2023

What are some trends and best practices in programmatic media buying?

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Building the B2B Business Case for In-House Digital and Creative

Event Recaps December 7, 2023

Corteva Agriscience’s Leah Beyer discussed the value and importance of an in-house digital and creative team.

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Transforming the Creative Development Process at Dell Technologies

Conference Session Videos December 7, 2023

In this video, Dell Technologies shared how it worked with Blum Consulting Partners to streamline its creative review process.

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Project Management: The In-House Agency Catalyst

Event Recaps December 7, 2023

Medtronic’s Ana Romero shared some of the qualities project managers must have to succeed and some tips for how they can be more effective communicators.

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Creative Agility: The In-House Agency Difference

Conference Session Videos December 7, 2023

In-house agencies are the essential centers of excellence in the marketing organization that can deliver at the speed of culture. Hear from Tom Evans, head of The Kitchen, Kraft Heinz’s in-house agency, on how he motivates his team to balance speed with substance to create award-winning work.

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Building the B2B Business Case for In-House Digital and Creative

Conference Session Videos December 7, 2023

In this video, Corteva Agriscience’s Leah Beyer discussed the value and importance of an in-house digital and creative team.

view

Project Management: The In-House Agency Catalyst

Conference Session Videos December 7, 2023

In this video, Medtronic’s Ana Romero shared some of the qualities project managers must have to succeed and some tips for how they can be more effective communicators.

view