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Search returned: 69 document(s).

  • Public Relations Plan Playbook

    Playbooks   March 1, 2024  

    Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy and plan.

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  • Public Relations Crisis Playbook

    Playbooks   March 1, 2024  

    Use this step-by-step playbook and set of 23 premium tools and templates to develop a Public Relations Crisis plan that supports your company’s goals and objectives.

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  • How to Strengthen the Relationship Between Marketing and PR

    Champions of Growth Podcast   February 14, 2024  

    M&T Bank's Francesco Lagutaine and Peppercomm's Jacqueline Kolek join host Matthew Schwartz to discuss their long-standing relationship and why it’s increasingly important that client-side marketers view their PR agencies as partners and not vendors.

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  • This is How You Leverage PR to Supercharge Marketing

    Podcast Clips   February 14, 2024  

    M&T Bank CMO Francesco Lagutaine joined the Champions of Growth podcast, along with his partner Jacqueline Kolek of PR firm Peppercomm, to share how the two have supercharged the brand’s marketing efforts with perfectly aligned public relations.

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  • Marketing Communications Amid the Rise of Generative AI

    Champions of Growth Podcast   January 31, 2024  

    Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations.

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  • Media Relations and PR Audit

    Tools   January 21, 2024  

    A self-assessment to rate your capabilities across 6 key success drivers.

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  • Public Relations Solution Study

    Tools   January 21, 2024  

    Our Public Relations Solution Study highlights insights, the landscape, and the vendors associated with the PR space.

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  • Public Relations Plan Framework

    Tools   January 21, 2024  

    Use this public relations framework to define the activities required to successfully create, plan, and execute a public relations plan.

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  • Public Relations System RFP Template

    Tools   January 21, 2024  

    Use this tool to help you design an RFP for a Public Relations system.

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  • Public Relations System Vendor Evaluation

    Tools   January 21, 2024  

    Use this evaluation to compare Public Relations vendor solutions based on your requirements.

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  • PR Agency Selection Tool

    Tools   January 15, 2024  

    Use this to assess, score & compare PR agencies during the selection process.

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  • Public Relations Agency RFP

    Tools   January 15, 2024  

    A template to help you design a Request for Proposal (RFP) for PR agency selection.

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  • Public Relations Metrics Dashboard

    Tools   January 15, 2024  

    A simple dashboard to define your key metrics and track and report on your results.

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  • Public Relations Strategy Scorecard

    Tools   January 15, 2024  

    Use this to document your objectives, initiatives, metrics and timeframes to achieve your goals.

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  • Public Relations Vendors Matrix

    Tools   January 15, 2024  

    Use this matrix to obtain information about key vendors that provide Public Relations solutions.

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  • Crisis Communications Plan Template

    Tools   January 15, 2024  

    Use this PR Crisis Communications Plan Template to manage all communication before, throughout and after a crisis.

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  • Public Relations Training Course

    Tools   January 11, 2024  

    This course has 6 video modules that will help you develop a comprehensive public relations strategy & plan.

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  • Public Relations Plan Maturity Model

    Tools   January 8, 2024  

    Our Public Relations Maturity Model was designed to help organizations by providing a road-map for improving their PR efforts and capabilities.

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  • Public Relations Crisis Framework

    Tools   January 8, 2024  

    Follow this simple framework to develop a Public Relations Crisis plan that supports your company’s goals and objectives.

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  • Driving SEO with Press Releases

    Tools   January 7, 2024  

    This How-To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.

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