Digital, Social & Mobile Legal Issues

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Hidden Liabilities in Media Offerings of Integration and Adjacencies

Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC and Rebecca Sanhueza, deputy general counsel, Time Inc., discussed how brands can deal with the challenges presented by new opportunities to reach consumers that are integrated into or aligned with media content.

ICANN and You Can't

Chris Sloan, assistant vice president and senior corporate counsel, Liberty Mutual Group, and Elisa Cooper, director of product marketing, MarkMonitor discussed the latest news on the decisions by Internet Corporation for Assigned Names and Numbers' (ICANN) to expand top-level domains and put it in context, devoid of the hyperbole so often surrounding ICANN deliberations.

I Know Where You Will Be Next Summer and Other Mobile Marketing Myths

Mobile marketing represents a further convergence of advertising and technology, and Joseph Rosenbaum, partner at Reed Smith LLC, explored the current state of law and regulation in mobile marketing, from what's real and what's hot to what's coming and what's not.

Legal Affairs: A Changing Environment

Topics covered in this ANA Insight Brief include self-regulation and online privacy issues, green marketing and the government, online behavioral targeting, and the emergence of cloud computing.

Legal Toolkit

This ANA marketing toolkit contains interactive contracts, forms, and checklists from Douglas J. Wood's newly updated book, Please Be-Advised: An ANA Legal Reference Guide for the Advertising Executive that readers can use and personalize immediately.

Landmark Study: The Economic Impact of Advertising Expenditures in the U.S.

This landmark study highlights the sales activity and the jobs created in the United States that are stimulated by advertising.

Reed Smith's Adam Snukal Provides an Advertising Law Update

Adam Snukal, senior associate at Reed Smith, discussed recent developments in government regulation of testimonials and endorsements, changes to COPPA (the Children's Online Privacy Protection Act of 1998), trends on web sites' commenting policies, and California's requirements for manufacturing labels.

Reed Smith's Adam Snukal Provides an Advertising Law Update

Adam Snukal, senior associate at Reed Smith, discussed recent developments in government regulation of testimonials and endorsements, changes to COPPA (the Children's Online Privacy Protection Act of 1998), trends on web sites' commenting policies, and California's requirements for manufacturing labels.

Pharmaceutical Marketing: Navigating the Complex Waters

Dan Jaffe, executive vice president, government relations at ANA, and Bruce Grant, senior vice president, business strategy at Digitas Health, discussed how federal legislation and social media are impacting pharmaceutical marketing.

Toward a Bill of Rights for Online Advertisers

Benjamin G. Edelman, assistant professor of business administration at the Harvard Business School, demonstrated how to detect and prevent advertising fraud.

Intellectual Property in the 21st Century

Ronald Urbach, partner at Davis & Gilbert LLP, and William Whalen, assistant general counsel at Nissan North America, Inc., discussed copyright, trademark, patent, and intellectual property issues.

Protecting Your Promotions

William M. Heberer, partner at Morrit Hock Hamroff & Horowitz LLP, and Gabriel H. Karp, executive vice president and general counsel at ePrize, discussed developments in intellectual property and promotion laws.

Cloud Computing 101

Adam Snukal, senior associate, ReedSmith, shared the basics of cloud computing with the ANA's Legal Affairs Committee.

Legislative and Regulatory Update

Dan Jaffe, EVP, government relations, ANA, provided a legislative and regulatory update, covering issues relating to financial reform legislation, privacy policies, the new Supreme Court vacancy, and the FTC's attempts to gain more rulemaking authority.

Results May Not Be Typical: Endorsements, Testimonials, and the New FTC Guidelines

Josephine Belli, associate general counsel and litigation counsel, Combe Incorporated, and Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC, discussed the new FTC guidelines for endorsements and testimonials.

Covering Your Ads: Legal Requirements for Cutting Edge Advertising

Representatives from Reed Smith, a global-relationship law firm and ANA's outside legal counsel, shared their thoughts on the potential legal pitfalls of cutting edge advertising techniques, which are of particular interest to regulators.

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