VOD & DVR

BrightLine: In-Television Trend Report Issue 9

This new report from BrightLine indicates that over 90 million U.S. households have a digital TV and that 28 percent have a smart TV.

BrightLine: In-Television Trend Report Issue 7

New research from BrightLine indicates that In-TV (also known as interactive TV or iTV) advertising has tripled the consideration of luxury brands among affluent consumers.

Madison & Wall: From the Organigrams to Instagrams

Pivotal Research Group discusses how marketing organization changes have as much impact on media budgets as established metrics, as well as factors currently impacting TV, in this report.

What You Should Know About iTV

These statistics show the growing importance of iTV.

How to Make the TV Remote Control Work for Your Brand

Michael Finn, president, and Kristin Youngling, design intelligence director, BrightLine, discussed interactive television (iTV) advertising and how marketers can use it to increase consumer engagement with their brands.

How to Make the TV Remote Control Work for Your Brand

Michael Finn, president, and Kristin Youngling, design intelligence director, BrightLine, discussed interactive television (iTV) advertising and how marketers can use it to increase consumer engagement with their brands.

How to Make the TV Remote Control Work for Your Brand

Michael Finn, president, and Kristin Youngling, design intelligence director, BrightLine, discussed interactive television (iTV) advertising and how marketers can use it to increase consumer engagement with their brands.

Industry Update: Local Data Stream Initiative

Kathy Crawford, MediaLink LLC, and Pat McDonough, senior vice president, planning policy & analysis, Nielsen Media Research, Inc., provided an industry update for the local data stream initiative.

Industry Update: Local Data Stream Initiative

Kathy Crawford, MediaLink LLC, and Pat McDonough, senior vice president, planning policy & analysis, Nielsen Media Research, Inc., provided an industry update for the local data stream initiative.

ANA Member Q&A with the European Group of TV Advertising

Members from the ANA's TV and Digital Marketing Committees engaged in an extensive discussion with members from the European Group on TV Advertising (egta) at a November 17, 2010 joint meeting of the TV and Digital Marketing Committees.

Developments in European Television and New Media

Stephane Coruble, new business operations director, RTL Belgium, discussed the advancements Belgian TV has made in implementing video-on-demand and interactive TV advertising.

The Future of Television and Video Advertising

David Cooperstein, vice president, research director at Forrester Research, discussed the results of an ANA/Forrester survey on marketers' attitudes towards television and video advertising.

Research Report: How Marketers View TV and Video Advertising

Is television really dead? Not according to the findings in a joint survey from the ANA and Forrester. Television budgets, like all media, may have taken a beating in this recession but there are still many opportunities in television and video advertising.

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