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Why CTV Will Be the Influential Ad Channel to Watch in the 2024 U.S. Elections
Industry Insights March 1, 2024The 2024 U.S. election cycle will look unlike any that have come before it, right down to the ways in which political advertisers will reach and influence voters. While past election seasons have been defined by new and deeper investments in mobile and social channels, 2024 is poised to be the year connected TV (CTV) reshapes the political landscape, particularly among regional advertisers.
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Think Outside the Brand: How to Embrace a "Culture-First" Mentality in Today’s Fragmented Media Landscape
Event Recaps February 29, 2024During a session at the 2024 ANA/AEF Future of Marketing Leadership Conference, Pepsi CMO Todd Kaplan discussed how brands should introduce themselves into cultural conversations to acquire more relevance with consumers.
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The High Performers of Super Bowl LVIII and What We Can Learn
Knowledge Partners February 16, 2024Brainlabs has seen hundreds of Super Bowl ads over the years, and one thing remains a constant – there are always big wins and memorable fails. The company uncovered four key opportunities for advertisers to apply moving forward in 2024.
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Too Many Celebrities, Too Few Laughs: Why There Was Nothing Super About This Year’s Super Bowl Ads
Industry Insights February 15, 2024We need to talk about this year’s Super Bowl ads. Super Bowl? Super flop, more like. The Kansas City Chiefs may have written themselves into the history books with a thrilling win over the San Francisco 49ers in overtime on Sunday, but the nail-biting drama on the field was certainly not replicated off it.
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Buick's Always-On Approach to Celebrity and Social Influencers
Event Recaps February 8, 2024Buick shared its always-on approach to celebrity and social influencer marketing.
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How to Win the Super Bowl – Every Day
Industry Insights February 7, 2024As the biggest, most expensive audience left in advertising, the Super Bowl gives brands both a showcase and a classroom. As a showcase, 115 million live viewers can catapult or curtail a brand. The opportunity is magnified by the fact that you’re playing against average competition. System1 tested all 308 ads from the past four Super Bowls with more than 46,000 American consumers and found overall Big Game ads performed like average ads. As a classroom, the elements that get the best response in the $7 million+ spotlight can be used to create more effective ads throughout the year.
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These Pizza Ads Are a Study in Success
Industry Insights February 5, 2024Musician and spoken-word artist Henry Rollins is said to have once remarked that “pizza makes me think that anything is possible,” an observation that captures the intense emotion that the food inspires in so many of us. It’s fitting, then, that we should celebrate this remarkable meal-in-a wheel on February 9th, National Pizza Day. In honor of the occasion consider the following marketing efforts undertaken to promote pizza.
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Content Is the Key to Mastering CTV Advertising Strategies
Industry Insights February 1, 2024To increase the effectiveness of your CTV advertising campaigns, you need to make discerning content choices, establish robust partnerships with the right content owners and platforms, and choose the best inventory to place your ads. But this probably sounds easier said than done.
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Marketing with Celebrity Spokespeople
ASK Answers January 31, 2024How can my brand effectively use a celebrity spokesperson?
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How These Banking & Financial Companies Connected with Consumers
Industry Insights January 30, 2024For an overview of some recent marketing efforts undertaken by the banking and financial services industry, consider the following case studies.
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Your AI Ghostwriter: A Gen AI Super Hack
POVs January 23, 2024Marketing Futures podcast host Mike Berberich shares his step-by-step process for how to build an AI ghostwriter, transforming your content writing process from a grueling, multi-hour process into a breezy 15-minute task.
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Generative AI for Content Marketing Checklist
Tools January 22, 2024Use this checklist to help you leverage generative AI for content marketing at your company.
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Generative AI for Content Marketing Cheat Sheet
Tools January 22, 2024Use this cheat sheet to learn about best practices for leveraging Generative AI for Content Marketing at your company.
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Generative AI for Content Marketing Quick Win Package
Quick Wins January 22, 2024ANA’s latest Quick Wins Package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of integrating generative AI platforms into the marketing function, specifically content marketing campaigns.
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Content Mapping Template
Tools January 21, 2024Use this template to create a visual representation of your content marketing plan.
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Content Marketing Assessment
Tools January 21, 2024Use this tool to evaluate your organization.
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Content Marketing Assets Database
Tools January 21, 2024Use this template to manage & audit your content marketing assets.
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Content Marketing Metrics Dashboard
Tools January 21, 2024Use this to define, track and report on your key content marketing program metrics and KPIs.
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Content Monitoring Tool
Tools January 21, 2024Use this template to keep track of your competitors content marketing efforts.
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How-To Guide: Developing Content Strategy from Journey Maps
Tools January 21, 2024Read this how-to guide to learn how to use journey maps to develop a better content strategy.
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