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Search returned: 998 document(s).
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How Angel Soft Animated The Bathroom Tissue Market
REGGIE Awards April 17, 2024Angel Soft embarked on a strategic initiative to revitalize its presence in the bathroom tissue/toilet paper (TP) category, aiming to regain market share from industry leaders. Through a creatively crafted animated campaign inspired by sitcoms, the brand witnessed significant increases in share, awareness, and penetration.
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How Eaton Turned IT Heroes Into Comic-Book Heroes
REGGIE Awards April 17, 2024Eaton's innovative campaign, "Tales from The Next Frontier," captivated IT professionals by transforming real-world business outcomes into illustrated tales, positioning them as heroes in the battle against technological challenges, thus enhancing brand engagement and reinforcing the value of outcome-focused messaging.
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How Frito-Lay Dominated Halloween with Scary Good Snacks
REGGIE Awards April 17, 2024During a candy-dominated time frame, Frito-Lay kept the momentum of salty-snack enjoyment throughout the Halloween season by tapping into the scary movie watching occasion.
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How This Company Created a PTO Day
REGGIE Awards April 17, 2024The challenge was to ensure Jameson stood out and remained the top-of-mind choice amidst growing competition, and second, encourage Americans, especially younger generations who tend to drink less and to embrace the spirit of St. Patrick's Day.
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eBay Proved It’s The Place for Sustainable Fashion with This Iconic Campaign
REGGIE Awards April 17, 2024Faced with the challenge of proving its platform was an ideal place to shop fashion sustainably, eBay partnered with <em>Vogue</em> and former model Twiggy to recreate a famous photoshoot from 1967 — only this time, the accessories Twiggy wore would be sourced from the online marketplace.
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Shell Partners with Fortnite Creators to Bridge the Digital and Real Worlds
REGGIE Awards April 17, 2024To showcase its new premium fuel brand, Shell partnered with a group of <em>Fortnite</em> creators to develop game maps that would demonstrate both the beauty of the world and the power of the new fuel to take drivers where they wanted.
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This Truth Campaign Offers a Masterclass in Authentic Influencer Marketing
REGGIE Awards April 17, 2024To combat a rapid rise in youth vaping, the Truth Initiative partnered with a TikTok influencer on her own quitting journey, leveraging her authentic story to create content that would overcome youth distrust of brands and inspire others to give up the harmful habit.
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How “Ice Cream Everydae” Got Midwestern Families to Be More Indulgent
REGGIE Awards April 17, 2024Unilever created a series of original ice cream recipes for each of its ice cream brands, inspiring families to make the frozen treat a more regular part of their family-time rituals.
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National Beer Day: Showcasing Effective Campaigns
Industry Insights April 3, 2024Given how much satisfaction beer gives us (sometimes too much!), it’s appropriate that we should commemorate the fizzy, malty, hoppy beverage on April 7th, National Beer Day. In honor of the occasion, consider the following innovative marketing efforts undertaken to promote this fine elixir.
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Humor in Ads Needs a Revamp
Industry Insights March 26, 2024Heard that humor is hot in advertising right now? You must be having a laugh. Despite advertisers predicted to pick up the stand-up mic this year after seemingly taking itself a little too seriously – the ad industry has so far barely managed to register a titter.
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Is Your Brand Identity Craving a Revamp?
Knowledge Partners March 22, 2024What is brand identity? Brand identity is who your brand is, what it looks like, how it talks to its audience. It’s an amalgamation of your messaging, visual elements, content, and values, being filtered through the eyes and hearts of your audience.
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How This Nonprofit Targeted Older Audiences
Event Recaps March 21, 2024Road Scholar, a travel nonprofit, utilized a diversified media portfolio to engage older audiences.
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Key Takeaways from Deloitte’s Creator Economy Research
Event Recaps March 19, 2024Deloitte’s Connor Seidenschwarz and Dennis Ortiz discussed findings from the <em>The Creator Economy in 3D</em> report, including the ways in which creators drive consumer trust, lessons from top-performing brands, and tips for building a strong brand-creator partnership.
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Content Marketing Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 34 premium tools and templates to create a comprehensive content marketing plan.
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Webinar Program Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.
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Video Marketing Plan Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.
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Blogging for Business Playbook
Playbooks March 1, 2024Follow this simple, step-by-step playbook to create an effective blogging plan and produce engaging content to support your marketing goals.
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Influencer Marketing Playbook and Toolkit
Playbooks March 1, 2024Use this step-by-step planning methodology and set of premium tools and templates to create a streamlined approach to influencer marketing campaign execution and measurement.
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Why CTV Will Be the Influential Ad Channel to Watch in the 2024 U.S. Elections
Industry Insights March 1, 2024The 2024 U.S. election cycle will look unlike any that have come before it, right down to the ways in which political advertisers will reach and influence voters. While past election seasons have been defined by new and deeper investments in mobile and social channels, 2024 is poised to be the year connected TV (CTV) reshapes the political landscape, particularly among regional advertisers.
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Think Outside the Brand: How to Embrace a "Culture-First" Mentality in Today’s Fragmented Media Landscape
Event Recaps February 29, 2024During a session at the 2024 ANA/AEF Future of Marketing Leadership Conference, Pepsi CMO Todd Kaplan discussed how brands should introduce themselves into cultural conversations to acquire more relevance with consumers.
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