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  • Talking About My Generation

    Knowledge Partners   March 6, 2024  

    The 2024 edition of Cheerful Twentyfirst’s annual strategic research project explores how audiences are engaging with brand experiences and communications across generations.

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  • Infographic: Millennial and Gen Z Perceptions — The Wine Industry

    Knowledge Partners   December 20, 2023  

    With more choices across the drinks spectrum than ever before, Millennials and Gen Z are foregoing wine for other options. Our latest webinar, Uncorking Potential: Strategies for Enticing Millennials and Gen Z to Wine, offered insight into these elusive consumers and how to effectively engage them, and below we’ve summarized some of the session’s really grape (we mean, great) data.

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  • Marketing to Millennials

    ASK Answers   December 6, 2023  

    How can my brand effectively connect with millennials?

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  • Riviana Shakes Up Boring Rice Category with Non-Traditional Messaging

    Multicultural Excellence Awards   November 13, 2023  

    To stand out in a traditionally “boring” category, Riviana promoted its Mahatma rice brand with culture-first messaging targeted toward young people who were known to be culinary explorers.

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  • A Surprising Millennial Travel Trend: They Love Cruises

    Industry Insights   September 25, 2023  

    The cruise industry is on the cusp of a groundbreaking transformation, courtesy of millennials — the dominant force propelling this change. Born between the early 1980s and the mid-1990s, millennials bring their distinct preferences and desires, prompting cruise lines to adapt and cater to their needs. Join us as we explore this remarkable shift in the cruise travel landscape.

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  • Shocking Millennial Marketing Statistics & Trends in 2023

    Industry Insights   July 25, 2023  

    Millennials grew up in a time of rapid technological advancements and globalization. They are often referred to as digital natives, as they were the first to fully embrace and adapt to the digital revolution. Further, millennials are highly connected through social media and smartphones — and their tech-savviness has reshaped communication, entertainment, and even industries like retail and marketing.

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  • How Maybelline Used TikTok’s Ad Solutions to Turn TikTokers into Customers

    Smarties Awards   July 24, 2023  

    Maybelline leveraged TikTok’s full suite of advertising solutions to promote its video campaign and turn young TikTokers into new customers.

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  • Danone Partnered with Influencers to Make Hydration Fun

    Smarties Awards   July 24, 2023  

    AQUA, Indonesia’s No.1 bottled water brand is the market share leader in this category. However, this market leadership is heavily challenged with the onslaught of pandemic and new players on the shelf.

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  • How Whirlpool Leveraged VR

    Smarties Awards   July 24, 2023  

    Whirlpool Shopper’s solution sought to fundamentally change how we collectively think about shopper marketing in the category. By using advanced behavioral targeting, Whirlpool Shopper would understand what caused someone to start shopping for appliances and tailor the ads they see based on what they were shopping for.

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  • Threads and the Future of the Social Media Landscape

    Industry Insights   July 21, 2023  

    Threads is a new social media app that launched on July 5, 2023, created by Meta, parent company of the renowned social media apps Facebook and Instagram. Threads is like Twitter, featuring a feed of text-based posts with a 500-character limit, that users can comment on, like, and share – encouraging real-time conversations. Threads also allows users to upload photos and videos to the feed.

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  • The Brands Leaning into Gaming

    Industry Insights   July 19, 2023  

    Brands are often trying to find new ways to connect to younger generations. One effective way to connect with millennials and generations Z and alpha is through the world of gaming. Gaming is a connector across various demographics and cultures — and can bring families together through activities. For brands, this approach is also an opportunity to create experiential moments and personalized content in ways that are fun and exciting.

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  • Mothers’ Top Five Parenting Ideals: Gen Z Versus Millennials

    Money Slides   June 19, 2023  

    Researchers share survey data that compares the parenting ideals of millennial and generation Z mothers.

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  • Influence and Community: Connecting with Your Audience Through Shared Values

    Event Recaps   June 8, 2023  

    MINI USA and their agency RQ shared their approach to influencer marketing that connects with target demographics by engaging the group's trusted leaders. In a world where consumers are making purchasing decisions based on values, they explored how leveraging influencers to message shared values sparks engagement.

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  • Perfect Parenting: The Disconnect Between Moms and Marketers

    Webinar Rewinds   June 8, 2023  

    In this webinar, Dominique De Lope, senior manager of trade insights with BabyCenter and What to Expect, discussed Gen Z and Millennial mothers' changing definition of parenting success, what really influences moms' perceptions, and how they feel about their depiction in advertising and marketing campaigns.

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  • The Age of Re-Enchantment: Uncovering the Desire for Experiences That Uplift, Inspire, and Enthrall

    Knowledge Partners   May 26, 2023  

    Wunderman Thomson shares the results of a wide-ranging survey of people’s attitudes, revealing three overlapping needs: a hunger for reawakening and sense-making in a chaotic and confusing world; a desire to transcend the everyday and feel part of something bigger than ourselves; and an optimistic impulse to actively usher in a kinder, more hopeful future.

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  • How TUMS Ended Its War on Food with the “Love Food Back” Rebranding Campaign

    REGGIE Awards   May 19, 2023  

    With its “Love Food Back” campaign, TUMS wanted to reposition its brand and reignite its customers’ passion for even the spiciest of foods.

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  • The Iconic Summer Mashup 2.0

    REGGIE Awards   May 14, 2023  

    Bar-S Foods built upon the success in 2021 by continuing to push Bar-S as a value brand its consumers can be proud to share on their kitchen tables and with their smartphones through a country music video mashup of a classic ‘90s hip-hop track.

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  • The Launch of New SOUR PATCH KIDS Flavors

    REGGIE Awards   May 14, 2023  

    This program fulfilled the target market’s demand for new “mash-up” experiences and frozen beverages. It linked a new, limited-time-only SPK Strawberry-Watermelon Froster with the new SOUR PATCH KIDS Candy fruit flavors to increase brand and non-chocolate-candy category sales with a combination of internal PR, social, digital, and in-store efforts.

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  • Corona Celebrates Cinco de Mayo with Free Rides and Free Food

    REGGIE Awards   May 12, 2023  

    Corona partnered with Uber and Uber Eats to provide Cinco de Mayo’s celebrants with free rides and free food deliveries.

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  • Marketing on TikTok

    ASK Answers   May 10, 2023  

    How can my brand use TikTok as a marketing tool?

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