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  • Melanie Huet of Newell Brands on Leveraging AI

    Industry Insights   March 27, 2024  

    Melanie Huet is president of brand management and innovation at Newell Brands. She will be a speaker at the ANA Brand Masters Conference, April 15 to17 in Carlsbad, California. ANA senior director of brand and media John Paquin recently sat down with Melanie for a pre-conference interview where they discussed the game-changing nature of artificial intelligence and the limitless possibilities AI presents for innovation-focused businesses.

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  • Humor in Ads Needs a Revamp

    Industry Insights   March 26, 2024  

    Heard that humor is hot in advertising right now? You must be having a laugh. Despite advertisers predicted to pick up the stand-up mic this year after seemingly taking itself a little too seriously – the ad industry has so far barely managed to register a titter.

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  • The Power of Brand Experiences at Festivals

    Knowledge Partners   March 23, 2024  

    After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. Here, we look at how consumers feel about events and the impact that participation has on brands.

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  • The Ultimate Multi-Platform Digital Marketing Checklist

    Knowledge Partners   March 23, 2024  

    From Connected TV (CTV) to YouTube, the fact that marketers have countless ways to engage with consumers is both a blessing and a curse. The challenge lies in crafting tailored content for each platform and delivering it effectively to the right audience, at the right time.

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  • 4 Marketing Experts on Creativity & Tech

    Industry Insights   March 22, 2024  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • Is Your Brand Identity Craving a Revamp?

    Knowledge Partners   March 22, 2024  

    What is brand identity? Brand identity is who your brand is, what it looks like, how it talks to its audience. It’s an amalgamation of your messaging, visual elements, content, and values, being filtered through the eyes and hearts of your audience.

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  • The Fundamentals of Attention

    Partner Content   March 21, 2024  

    In a treacherous advertising climate, sustained success does not come from a stroke of luck or a viral blip for brands — it takes a meticulous blend of strategy and insight to bypass consumers' attention firewall.

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  • How B2B Marketers Learn to Stop Worrying and Love Ad Creative

    Champions of Growth Podcast   March 20, 2024  

    Ryan Kutscher, founder and CEO of ad agency Launch Party, joins host Matthew Schwartz to discuss how B2B marketers recalibrate their ad-creative strategy, why less is more when it comes to quality content, and the marketing benefits of listening to the Broken Record Podcast hosted by legendary music producer Rick Rubin.

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  • Talent Strategies to Maximize Your Creative Output

    Webinar Rewinds   March 20, 2024  

    In this webinar, learn how an array of managed solution options can save your budget and allow your team members to do the work they love while retaining full control of all creative work.

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  • Katie Williams, Chief Marketing & PR Officer at Haleon, Talks Purpose

    Industry Insights   March 12, 2024  

    Katie Williams, chief marketing and PR officer at Haleon U.S., will discuss the process of developing purpose while accelerating growth, as well as share learnings at the upcoming ANA Brand Masters Conference on April 15 to 17.

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  • Disruptive and Effective Marketing Strategies in Audio

    Event Recaps   March 7, 2024  

    Audacy’s Jack Hager and Kroger’s Karrie Pukstas discussed how brands are leveraging innovative audio marketing strategies to drive success. The pair reviewed best practices for creating audio campaigns, highlighting case studies from three popular brands.

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  • Email Marketing Trends and Best Practices

    ASK Answers   March 6, 2024  

    What are trends and best practices in email marketing?

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  • 2024 Advertising Outlook Report

    Knowledge Partners   March 5, 2024  

    Mediaocean’s 2024 Advertising Outlook Report shares key insights on marketing trends that will likely impact the coming year, with data gathered from more than 1,000 leading marketing industry professionals.

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  • How to Write Successful Creative Briefs

    ASK Answers   February 28, 2024  

    What makes for a great creative brief, and how do I write one?

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  • Next Level AI Prompts for Marketers

    POVs   February 27, 2024  

    AI, like a complex musical instrument, can produce a range of outputs depending on how you play it. To ensure you're staying in tune, Marketing Futures host Mike Berberich is here with some tips to help you get the most out of AI.

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  • The High Performers of Super Bowl LVIII and What We Can Learn

    Knowledge Partners   February 16, 2024  

    Brainlabs has seen hundreds of Super Bowl ads over the years, and one thing remains a constant – there are always big wins and memorable fails. The company uncovered four key opportunities for advertisers to apply moving forward in 2024.

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  • Too Many Celebrities, Too Few Laughs: Why There Was Nothing Super About This Year’s Super Bowl Ads

    Industry Insights   February 15, 2024  

    We need to talk about this year’s Super Bowl ads. Super Bowl? Super flop, more like. The Kansas City Chiefs may have written themselves into the history books with a thrilling win over the San Francisco 49ers in overtime on Sunday, but the nail-biting drama on the field was certainly not replicated off it.

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  • Subscription Marketing: Trends & Best Practices

    ASK Answers   February 15, 2024  

    How has the subscription economy evolved, both from a consumer and a brand perspective? This issue of ASK Answers can help guide your team's subscription strategy.

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  • The Future Is Creative: Analytical Approaches to Maximizing Creative Impact

    Webinar Rewinds   February 15, 2024  

    In this webinar, learn about the various ways to plan, experiment, and effectively measure the impact of ads' creative on digital platforms to drive greater value for your organization.

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  • Bringing Purpose to Life Through Storytelling

    POVs   February 14, 2024  

    Beyond Profit host Ken Beaulieu shares four tips to bring your brand purpose to life through authentic storytelling and create a powerful differentiator for your business.

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