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Search returned: 349 document(s).
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Developing a Data Quality Framework for Gen AI
Industry Insights April 11, 2024Ever since the industry moved away from the commission-based compensation model that was in place through the 1980s, there has been interest in a range of different remuneration solutions.
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B2B Marketers Need a New Cookie Recipe
Industry Insights April 8, 2024In the third-party cookie heyday, it was easy and profitable for B2B marketers to take the easy road. They could broadly define the necessary audience segments they wanted, similar to how one might sift through a bag of "M&M's. Once a B2B marketer settled on what they wanted, they assumed that they could just buy green or red M&Ms from any partner and they’d all be the same.
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Why Marketers Don’t Succeed at Personalization
Industry Insights April 2, 2024Deloitte’s most recent biannual survey of more than 300 CMOs found that an investment in the “right tech” is a top priority for driving organic revenue growth. Among available tactics, technology-driven efforts to drive personalization, or messages tailored to individual shoppers’ preferences, have emerged as an essential strategy for growing companies.
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Why the Devil Is in the (Data) Details for CTV Performance
Industry Insights April 1, 2024Brands are turning to streaming and other advanced TV formats en masse, looking to reach consumers who may or may not be accessible via cable with TV creative and the engagement that it brings. This comes with the added promise of the dynamic targeting capabilities marketers have come to expect from digital advertising.
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Cookieless Readiness Checklist
Money Slides March 26, 2024Intel provides a checklist of steps that marketers should be taking to prepare for the advent of a cookieless internet.
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Are You Too Late to Act on the Identity Evolution?
Industry Insights March 21, 2024Google has finally restricted cookie support for one percent of all Chrome users. Now that the slow decline of cookies is finally upon us, brands and agencies are asking, “Is it too late to prepare new identity strategies and solutions?” Fortunately, there are steps you can take to ensure your company isn’t playing catch up.
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How to Reach High-Intent Vacationers
Industry Insights March 20, 2024Utilizing audience segmentation is critical for travel marketers to understand the external factors that are influencing their travel plans, and break down massive audiences into their most likely vacationers.
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The American Consensus for Consumer Data Privacy, by the Numbers
Money Slides March 20, 2024Marketing data provider Wiland shares an excerpt from a study by the Pew Research Center that quantifies the bipartisan support for consumer data privacy regulation.
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Balancing Act: Navigating Personalization and Privacy in Modern Marketing
Industry Insights March 19, 2024Marketers face a precarious tightrope act as they attempt to balance personalization and privacy. The stakes are high, with a single misstep threatening to send a brand spiraling downward. Yet, as circus performers know, it’s possible! Before we explore methods to strike the required balance, let’s address why “taking the walk” is worth it.
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Spin First-Party Data into Advertising Gold
Webinar Rewinds March 7, 2024The demise of third-party cookies is forcing advertisers to unleash the power of an untapped asset: first-party data. Join IDX leaders to learn how businesses can apply first-party data more effectively through a stronger integration of analytics and paid media, resulting in campaigns that deliver stronger ROI.
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The Coming Challenges and Opportunities for Digital Advertising
Industry Insights February 27, 2024The digital advertising landscape in 2024 is poised for significant evolution, shaped by technological advancements, shifting consumer behaviors, and emerging regulatory trends. As we look toward the coming year, these are the trends that are set to redefine the industry.
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The IP Address Is the Permanent Solution for Proof of Performance
Industry Insights February 19, 2024In adtech, the market has a number of preconceptions about the IP address that are not necessarily accurate, so it is important to share a bit of additional context on the IP address.
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Marketing Communications Amid the Rise of Generative AI
Champions of Growth Podcast January 31, 2024Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations.
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Marketing Data Management Plan How-To Guide
Tools January 21, 2024Read this guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.
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The Key to Measurement Is the IP Address
Industry Insights January 10, 2024The industry’s well-documented drama surrounding the end of the third-party cookie is finally here. Now that is finally real – we need to acknowledge that this is going to be a big disruption to the status quo, upending years of investments that call into question a very large number of innovations, systems, brand workflows and business model decisions.
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Value of Using Big Data
Tools January 7, 2024A guide to help you understand the value of using big data.
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The KPI Search Marketers Actually Need to Monitor
Industry Insights December 29, 2023Brand search should already be one of your highest converting channels. But what if you’re leaving money on the table? If you don’t have the capability to easily do hundreds of multivariate A/B tests on your search campaign a year, there’s no way you’re converting as much as you can.
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How Health and Wellness Brands Can Get Personal (While Respecting Privacy)
Industry Insights December 26, 2023Health is personal. As consumers continue to exert control over their health and wellness, they want solutions that anticipate and prevent health issues on a personal level to enable greater self-management.
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With Cookies Gone, Everything Old Is New Again
Industry Insights December 19, 2023For the digital ad industry, 2024 marks a significant turning point with the demise of third-party tracking cookies. As advertisers bid farewell to these familiar tools, they are compelled to navigate a new world of targeting. Among the promising alternatives that have emerged, contextual targeting shines as a leading alternative.
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What's on the Horizon for Marketing in 2024?
Industry Insights December 15, 2023While no one can say for sure what the new year will bring, it seems likely that the marketing industry will see more changes to transparency, accountability, privacy, automation, and the general utilization and capabilities of generative AI.
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