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4 Experts Weigh in on Sustainable Actions
Industry Insights April 22, 2024Finding ways to promote sustainable actions, as well as integrate sustainable actions, processes, and products, is essential to doing business ethically and responsibly. Below are some actionable ideas and inspiring thoughts from industry leaders.
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Dove Combats Toxic Beauty Standards Online and Fights for Passage of the Kids Online Safety Act
REGGIE Awards April 20, 2024The Dove Self-Esteem Project released <em>Cost of Beauty</em>, a powerful film illustrating the impact that toxic beauty content on social media can have on youth mental health.
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A Definitive Guide for CEOs and CMOs to Jointly Unlock Growth from Marketing
CMO Content April 19, 2024This study, developed in partnership with McKinsey, provides a new perspective for unlocking marketing-driven growth - and has implications for CEOs, executive committees, C-Suites, and chief marketers.
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Dove Advances the Fight Against Race-Based Hair Discrimination
REGGIE Awards April 17, 2024Dove partnered with LinkedIn to combat race-based hair discrimination in the workplace.
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Empowering Girls through Sports
REGGIE Awards April 17, 2024Basketball is more than a game. It helps shape communities and inspires change, both on and off the court. DICK'S Sporting Goods and Nike recognized the challenges young female basketball players face in sport and partnered to build a program that would empower the next generation of girl ballers.
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eBay Proved It’s The Place for Sustainable Fashion with This Iconic Campaign
REGGIE Awards April 17, 2024Faced with the challenge of proving its platform was an ideal place to shop fashion sustainably, eBay partnered with <em>Vogue</em> and former model Twiggy to recreate a famous photoshoot from 1967 — only this time, the accessories Twiggy wore would be sourced from the online marketplace.
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Connecting the Chief Sustainability Officer with the Chief Marketing Officer
Industry Insights April 11, 2024As sustainability efforts of companies continue to grow, many chief sustainability officers are turning their attention beyond their immediate issues to look at their footprint in marketing and advertising. It can only be beneficial to connect efforts in our industry with those experts, especially in the definition of emissions when it comes to marketing and advertising. We spoke to Bill Wescott, managing partner at Brain Oxygen LLC about this.
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More People Embrace Branded Social Efforts When They Avoid Activist Language
Podcast Clips April 10, 2024Peter Bardell, cofounder of Revolt, says brands are more likely to find success with their social efforts when they use “centrist” language and avoid more inflammatory activist terms. He gave some examples during his appearance on <em>Beyond Profit</em>.
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Brand and Sustainability: The Planet, People, and Society
ASK Answers April 9, 2024How are brands embracing and promoting sustainability?
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Steering a Unique Message at Toyota
Social Impact April 8, 2024Mike Tripp, group VP of Toyota Marketing at Toyota Motor North America, says it's a challenge to educate consumers on the various types of cars that are designed to reduce carbon emissions and to tell a compelling story to discerning buyers.
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Greenwashing, And How to Avoid It
Industry Insights April 4, 2024Greenwashing is advertising that carries misleading environmental claims, and it is a serious issue. An issue that could damage public trust in the genuine sustainable claims that brands make. It is essential that, as an industry, we promote our clients in totally open, honest, and transparent ways so that we can preserve the public’s trust in our work. Greenwashing not only erodes trust towards advertising (thus, reducing overall advertising effectiveness) but could even discourage companies from promoting their green initiatives, in fear of being labelled “greenwashers.” This is a topic that we need to get right.
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Empowering Stakeholders to Champion a Brand’s Purpose
POVs April 4, 2024Ken Beaulieu, host of the <em>Beyond Profit</em> podcast, ensures you've got all the know-how you need to have every stakeholder, from the C-suite all the way to third-party partners, rallying around your brand purpose in a powerful way.
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Best Practices for LGBTQ+ Marketing Inclusion: Internally and Externally
POVs April 2, 2024The 2024 ANA LGBTQ+ Marketing Inclusion Survey indicates that the marketing industry still faces some challenges when it comes to LGBTQ+ inclusion. In this POV, you’ll learn what some of those challenges are and steps your organization can take to overcome them.
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The ANA/Swayable ESG Brand Perception Index: Q4 Report on Top Brands
Knowledge Partners March 19, 2024The ANA/Swayable ESG Brand Perception Index offers insights into public opinions on US brands' impact on environment and society, tracking over 400 brands in various sectors.
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Marketing to Moms
ASK Answers March 14, 2024How can my brand effectively connect with mothers?
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The Progress Check: Sustainability
Knowledge Partners March 14, 2024Cannes LIONS’ first ever progress report on sustainability recognizes the progress the marketing supply chain is making on reducing our impact on the planet while driving growth and includes case studies showing the progress LIONS has seen in the last 12 months.
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For Diversity in Advertising to Stick, It Must Be Considered in More Places
Industry Insights March 7, 2024The future is about finding new and alternative ways to maximize the value and impact of existing data to greater effect. Media planners themselves benefit from understanding how they differ from the audiences they may be targeting.
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Marketing to Women
ASK Answers March 6, 2024How can my brand effectively target and reach women with my marketing efforts?
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Hidden Costs: Three Critical Business Ramifications of Digital Ad Fraud
Knowledge Partners February 28, 2024This report from VAB seeks to explore ‘hidden cost’ issues of fraudulent digital video campaigns through tangible examples, while providing guidance on how to avoid the corporate risk involved in the lack of transparency that often leads to fraudulent ad activity.
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Engage Responsibly’s Anita McGorty Discusses Online Hate and How Education Empowers Consumers and SMBs to Be Part of the Solution
Knowledge Partners February 28, 2024The Internationalist’s Deborah Malone interviewed Anita McGorty, head of Engage Responsibly, about how everyone can get involved in combatting online hate.
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