Search Marketing Knowledge Center

The Martech Playing Equalizer for SMBs

B2C April 24, 2024

Despite being the majority in the U.S., small- and mid-size companies have long played second fiddle to their larger competitors. But cloud computing, digital platforms, and social channels have enabled smaller players to break down barriers and punch above their weight.

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Influencer Marketing

ASK Answers April 24, 2024

What is the state of influencer marketing, and how can I best leverage influencers?

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The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet

Marketing Futures Podcast April 23, 2024

Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.

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Tips for Getting Featured: Unlock the Door to Top-Tier Media Exposure

Industry Insights April 23, 2024

When I meet with a new PR client for their onboarding, I always ask what publications they dream about appearing in. Without fail, they list top-tier outlets like The Wall Street Journal, USA Today, Forbes, and the heavy hitters for their particular industry. Business leaders dream about those publications because they know appearing in them has huge potential for boosting their brand’s success.

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Marketing to Generation X

ASK Answers April 23, 2024

Who is generation X, and how can my brand authentically connect with them?

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A Personal Touch

Knowledge Partners April 23, 2024

The evolution of personalization over the last five years reflects a broader trend toward more sophisticated, adaptive, and user-centric strategies. With ongoing technological innovation, personalization is becoming increasingly sophisticated and essential for delivering standout customer experiences.

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The Projected Growth of the AI Market in the U.S.

Money Slides April 22, 2024

At the ANA’s 2024 AI for Marketers Conference, ANA CEO Bob Liodice shared data from Statista that projects how the AI market will grow over the course of the decade, measured in billions of dollars.

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The Rise of Predictive Analytics in Marketing Strategy

POVs April 22, 2024

Marketing Futures podcast host Mike Berberich examines how businesses can leverage AI to predict trends, customer behaviors, and market shifts and use these insights to develop more personalized and powerful marketing campaigns.

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This Cereal Promoted Itself to Gen Z with a New Spokes-Monster

REGGIE Awards April 20, 2024

General Mills promoted its Monster Mash cereal with a new cartoon spokes-monster, the zombie DJ Carmella.

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Leveraging AI for Publisher Revenue Enhancement

Industry Insights April 19, 2024

The capacity of AI to sift through expansive datasets and enact decisions in real-time renders it an indispensable asset for publishers. This technology is pivotal in refining revenue strategies, bolstering brand safety, and upholding content excellence.

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Sparking an Emotional Connection in B2B Marketing

B2B April 19, 2024

A convergence of factors, including the rise of digital media, continue to alter B2B marketing. Ruth Stevens, a close observer of the sector, shares advice for driving leads, cultivating branded advertising, and inserting more of an emotional hook in B2B messaging.

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How the San Diego Rescue Mission Used AI to Reveal Humanity

REGGIE Awards April 18, 2024

The San Diego Rescue Mission launched a multi-channel awareness campaign featuring AI imagery representing the unseen struggles of unsheltered neighbors.

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Smoothie King Reinvented Itself and Conquered Fast Food

REGGIE Awards April 18, 2024

Smoothie King improved business and broke through amongst fast food by expanding beyond elite athletes to include anyone on a health journey, positioning its products as meals, and showing how they pack more power into every cup/bowl to help people achieve their health goals rather than deviate from them.

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Smoothie King’s Novel Approach to Launching a New Drink

REGGIE Awards April 18, 2024

Smoothie King successfully launched summer’s biggest thirst-quenching beverage, the X-Treme Watermelon Smoothie, by creating the first full-length novel written by a brand using ChatGPT.

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Artificial Intelligence: Its Advantages and Challenges

Event Recaps April 18, 2024

During a session at an April 2024 meeting of the ANA’s Customer Experience Committee, West McDonald, founder of GoWest.ai, shared his thoughts on the potential perils of artificial intelligence (AI) and on the promise of the technology that outweighs those dangers, urging marketers to adopt and experiment with platforms such as ChatGPT.

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This Candy Company Attracted Halloween Attention with an AI Film Fest

REGGIE Awards April 17, 2024

For Halloween, Airheads created a horror movie film festival featuring films made entirely with artificial intelligence (AI).

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Lenovo Partnered with Queen Latifah to Help SMBs

REGGIE Awards April 17, 2024

In early 2022, AI was just becoming part of public consciousness, with few understanding its amazing potential to be applied for good. But Lenovo did just that. Through a pioneering use of AI, Lenovo provided small businesses with a revolutionary solution to drive awareness and acclaim in their communities in a way that each business could never have imagined, nor achieved, on their own.

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This Ice Cream Brand Remixed Video Games to Achieve Stellar Business Results

REGGIE Awards April 17, 2024

Keying in on Singaporeans’ passion for gaming and winning, ice cream brand Magnum developed a series of remixed video games, available online and in a customized arcade, to promote its 2023 flavor remixes and recapture the hearts and minds of customers.

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