Search Marketing Knowledge Center

Each Generation's Preferred Method of Receiving Offers, by the Numbers

Money Slides April 24, 2024

Media and marketing agency Vericast shares data of the modes of communication through which generation Z, millennials, generation x, and baby boomers most prefer to receive offers.

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This Cereal Promoted Itself to Gen Z with a New Spokes-Monster

REGGIE Awards April 20, 2024

General Mills promoted its Monster Mash cereal with a new cartoon spokes-monster, the zombie DJ Carmella.

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eBay’s Met Gala Debut

REGGIE Awards April 17, 2024

eBay sought to engage with gen Z and turn a general e-commerce marketplace into a go-to fashion destination. Further, the company also wanted to change the conversation around fashion and get people to buy circular.

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eBay Proved It’s The Place for Sustainable Fashion with This Iconic Campaign

REGGIE Awards April 17, 2024

Faced with the challenge of proving its platform was an ideal place to shop fashion sustainably, eBay partnered with <em>Vogue</em> and former model Twiggy to recreate a famous photoshoot from 1967 — only this time, the accessories Twiggy wore would be sourced from the online marketplace.

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This Truth Campaign Offers a Masterclass in Authentic Influencer Marketing

REGGIE Awards April 17, 2024

To combat a rapid rise in youth vaping, the Truth Initiative partnered with a TikTok influencer on her own quitting journey, leveraging her authentic story to create content that would overcome youth distrust of brands and inspire others to give up the harmful habit.

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This “Fake” Ad Leveraged Humor

REGGIE Awards April 17, 2024

January is the industry’s single biggest month to drive new member joins because category consideration is at its peak in the new year. The challenge was to differentiate Planet Fitness from the sea of serious fitness category sameness during New Year's.

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Talking About My Generation

Knowledge Partners March 6, 2024

The 2024 edition of Cheerful Twentyfirst’s annual strategic research project explores how audiences are engaging with brand experiences and communications across generations.

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Infographic: Millennial and Gen Z Perceptions — The Wine Industry

Knowledge Partners December 20, 2023

With more choices across the drinks spectrum than ever before, Millennials and Gen Z are foregoing wine for other options. Our latest webinar, Uncorking Potential: Strategies for Enticing Millennials and Gen Z to Wine, offered insight into these elusive consumers and how to effectively engage them, and below we’ve summarized some of the session’s really grape (we mean, great) data.

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Marketing to Gen Z

ASK Answers December 6, 2023

Who is gen Z? How are brands marketing to this generation?

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Winning Gen Z Hearts: 15 Tips to Rock Your Marketing

Industry Insights November 16, 2023

By 2025, 85 million U.S. customers will be in the gen Z age group, according to MarketSplash. Gen Zers, born between 1997 and 2012, is a generation that’s reshaping the rules of engagement between brands and their audience. Born into a world of smartphones, social media, and instant connectivity, these digital natives approach shopping and brand interactions in unique and innovative ways.

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McDonald’s Connected with Black Members of Generation Z Through Its Future 22 Initiative

Multicultural Excellence Awards November 13, 2023

To celebrate Black communities and deepen its connection with Black members of generation Z, McDonald’s launched “Future 22,” a digital campaign that highlighted the stories of 22 young Black people creating meaningful change within their communities.

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Capturing the Next Wave: Engage Younger Tax Filers with Video Advertising

Industry Insights November 8, 2023

The tax landscape in the U.S. has evolved over recent years – technology and regulatory developments have converged, creating more opportunity than ever for taxpayers to feel empowered in filing independently. We have seen the integration of automation and artificial intelligence (AI) help create digital platforms that provide a convenient and efficient way for individuals to navigate the complex world of tax regulations.

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How Planet Fitness Has Fueled Continued Growth, Loyalty, and Momentum in the Toughest Times

Event Recaps October 27, 2023

Planet Fitness shared five key lessons that led to the company’s remarkable growth, surpassing 18 million members in 2023.

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Merging Purpose-Driven Marketing with Gen Z DNA

Conference Highlights October 26, 2023

To resonate with Gen Z, brand must create products and experiences with purpose.

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Merging Purpose-Driven Marketing with Gen Z DNA

Conference Session Videos October 26, 2023

Gen Z resonates profoundly with marketing and communications that are aligned with their purpose. In this video, explore Lenovo’s efforts, which include a Product Diversity Office and campaigns such as Work for Humankind, demonstrate our pledge to sustainability and inclusion—critical aspects of the Gen Z ethos.

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Using Brand Purpose to Drive Relevancy and Growth

Event Recaps October 25, 2023

Mars Wrigley's North American CMO Gabrielle Wesley went behind the curtain to share how strategic, purpose-driven brand evolution, including a monumental transformation of the legendary M&M'S brand.

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Using Brand Purpose to Drive Relevancy and Growth

Conference Session Videos October 25, 2023

In this video, Mars Wrigley's North American CMO Gabrielle Wesley went behind the curtain to share how strategic, purpose-driven brand evolution, including a monumental transformation of the legendary M&M'S brand.

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SweeTARTS Stages a TikTok Film Festival

Event Recaps October 19, 2023

In this session, learn how SweeTARTS created an award-winning campaign that tapped into unique ad formats, culturally relevant influencers, and earned media to break through with Gen Z.

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How to Win Over Purpose-Driven Gen Z

POVs October 16, 2023

The Beyond Profit podcast's Ken Beaulieu covers how your brand can be more purpose-led, both internally and externally, and drive to solve social issues alongside Gen Z. In doing so, you'll gain a big competitive advantage.

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Driving Excitement and Conversation with Creators

Event Recaps October 12, 2023

Dan Sykora, VP of creative+ at Paramount, showcased how both Mars Wrigley and MPB leveraged Paramount’s annual VidCon event to drive deeper connections with generation Z.

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