Jennifer Statham, marketing programs strategist, agency management, global marketing, Dell, Susan Montgomery, global client finance director, Team Dell, WPP, and Richard Benyon, CEO, Decideware, outlined principles and processes that can help reduce the pain points often attributed to agency performance evaluations.
Bob Siegal, director, management advisory services at Prager and Fenton, shared tips on how the most effective agency audits focus on marketing risk management and include a hard look at practices and processes at both client and agencies.
Industry expert, Steve Fajen, president, Steve Fajen Consulting Inc., shares an eight-step process for maximizing media agency value in this ANA Insight Brief.
This research report draws on survey research conducted throughout 2009 and also highlights "hot" topics to marketers such as brand building, newer media, agency evaluations, marketing accountability, agency holding companies, global marketing, agency audits, and hourly rates.
A presentation by John Stevens and Rich Sherwood from Sanofi-Aventis covered agency interactions and relationship management.
This guideline provides the steps and answers the questions associated with agency audits.
In this guidebook, industry experts, Joanne Davis and Jane Twyon, break the complex agency audit process down into simple, easy- to-follow steps.
This book from David Beals guides marketers through developing a formalized agency evaluation system.