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Melanie Huet of Newell Brands on Leveraging AI
Industry Insights March 27, 2024Melanie Huet is president of brand management and innovation at Newell Brands. She will be a speaker at the ANA Brand Masters Conference, April 15 to17 in Carlsbad, California. ANA senior director of brand and media John Paquin recently sat down with Melanie for a pre-conference interview where they discussed the game-changing nature of artificial intelligence and the limitless possibilities AI presents for innovation-focused businesses.
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Mastering Instagram Metrics: A Roadmap for 2024
Knowledge Partners March 23, 2024Getting traction with your social media marketing can feel like trying to lift a barbell while standing on quicksand. The key to finding your footing, and getting ahead, is mastery of your metrics. This guide navigates the intricacies of Instagram’s analytics in 2024, specifically how to turn them to your advantage as a marketer.
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Is Your Brand Identity Craving a Revamp?
Knowledge Partners March 22, 2024What is brand identity? Brand identity is who your brand is, what it looks like, how it talks to its audience. It’s an amalgamation of your messaging, visual elements, content, and values, being filtered through the eyes and hearts of your audience.
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Unlocking Organic Growth: Five Proven Steps to Get More Social Media Followers
Knowledge Partners March 22, 2024Ever wonder why your Instagram growth hits a wall? From one-person businesses cracking wise online to the largest brands in the world, the frustration of a static following and decreased engagement is a shared experience. The most common hurdles are low post frequency and neglected engagement, both of which can be fixed.
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How B2B Marketers Learn to Stop Worrying and Love Ad Creative
Champions of Growth Podcast March 20, 2024Ryan Kutscher, founder and CEO of ad agency Launch Party, joins host Matthew Schwartz to discuss how B2B marketers recalibrate their ad-creative strategy, why less is more when it comes to quality content, and the marketing benefits of listening to the Broken Record Podcast hosted by legendary music producer Rick Rubin.
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Why Brand Differentiation Isn’t Enough
Knowledge Partners March 20, 2024Branded discusses the difference between brand differentiation and brand distinctiveness, and why marketers should be focused on the latter.
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Marc Pritchard on How Brands Can Create Market Growth
Event Recaps March 19, 2024For the ninth time in the 12-year history of this event, Marc Pritchard delivered the opening keynote of the ANA Media Conference.
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Katie Williams, Chief Marketing & PR Officer at Haleon, Talks Purpose
Industry Insights March 12, 2024Katie Williams, chief marketing and PR officer at Haleon U.S., will discuss the process of developing purpose while accelerating growth, as well as share learnings at the upcoming ANA Brand Masters Conference on April 15 to 17.
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Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer
Marketing Futures Podcast March 5, 2024Chris Stauffer, founder of the Stauffer agency, joined podcast host Mike Berberich to discuss tech, branding, and, of course, artificial intelligence.
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How to Succeed on the Full Funnel Journey
Industry Insights March 4, 2024The marketing industry is transforming, as brands grapple to find the sweet spot between performance-driven tactics and long-term brand-building strategies. Historically, the industry has been divided between brands in two categories: performance brands or brand-building brands. What we are seeing now is a reconciliation of this divide. Marketers who understand the dynamics driving this shift to integrate the two will evolve and experience more powerful outcomes.
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Product Development Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy and plan.
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Product Marketing Plan Playbook
Playbooks March 1, 2024Use this step-by-step playbook and set of 23 premium tools and templates to create a comprehensive product marketing plan.
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Brand Activation Playbook
Playbooks March 1, 2024Use this set of 30 premium tools and templates to deepen your understanding of brand activation.
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Marketing Disruption Toolkit
Playbooks March 1, 2024Use this collection of tools to counter the impact of disruptive forces on marketing.
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Brand Architecture
ASK Answers February 29, 2024What models can marketers consider when building a brand architecture?
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Marketing Leaders Share Their Perspective on Key B2B Issues
Event Recaps February 29, 2024Marketing leaders from SAS, S&P Global, and LinkedIn came together to discuss key issues related to B2B marketing, including ways that marketers can affect change in their organization, how to determine the right brand-to-demand ratio, and the KPIs they favor most.
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Think Outside the Brand: How to Embrace a "Culture-First" Mentality in Today’s Fragmented Media Landscape
Event Recaps February 29, 2024During a session at the 2024 ANA/AEF Future of Marketing Leadership Conference, Pepsi CMO Todd Kaplan discussed how brands should introduce themselves into cultural conversations to acquire more relevance with consumers.
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Mastering Social Media Engagement in 2024: A Comprehensive Guide
Industry Insights February 28, 2024To stand out against the bustle and hum of social media, one must identify a target market, build meaningful connections and interactions, and create a strategic approach to social media. Here is a guide to essential approaches and tactics that will allow you to best utilize social media in 2024.
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How to Use AI Responsibly in Marketing
B2C February 23, 2024Experimenting with generative AI should be controlled and guided by clear and transparent policies, which are sorely lacking. Only 22 percent of companies have generative AI policies, and only 21 percent have an AI ethics policy or responsible AI principles, according to a recent survey.
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How General Mills Leverages Retail Media to Drive Growth
Event Recaps February 22, 2024Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.
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