Branded Entertainment

<< 1234 >>

The U.S. Entertainment Consumer Report

U.S. consumers with fat wallets sure know how to have a good time. In fact, they seem to take an "if you got it, spend it" mentality when it comes to entertainment escapism.

The Death of Branded Entertainment and the Rise of Story-Based Marketing

Dave Rosner, executive vice president and director of innovations initiative (U.S.), and Scott Donaton, president and CEO/founder of Ensemble, discussed how marketers are evolving their content strategies, resulting in the rise of story-based marketing.

Subway’s Fresh Take on Content

Tony Pace, chief marketing officer of Subway Franchisee Advertising Fund Trust, discussed the importance of content and media for Subway.

Subway’s Fresh Take on Content

Tony Pace, chief marketing officer of Subway Franchisee Advertising Fund Trust, discussed the importance of content and media for Subway.

Leveraging Online Video Content

Andrew Budkofsky, EVP, sales and partnerships at Break Media, Oren Katzeff, head of audience and product at ZEFR, and Pat LaPointe, EVP Americas at MarketShare, participated in this panel discussion to share their experience with online video content and strategies for leveraging the platform effectively.

Clean Break: Monetizing Content in a Multi-Platform World

Brad Harrison, vice president, marketing at Energizer Household Products, and Stuart McLean, CEO at Content & Co., discussed how Schick raised awareness and fandom for the new Schick Hydro razor through an action water sports reality series called “Clean Break.”

The New Branded Engagement Imperative

According to this white paper from iTVX, thanks to the amount of data now available, branded entertainment is being used by more and more advertisers.

The Olympics: A Branded Entertainment Report

This report looks at how iTVX, in partnership with Rentrak, established a branded entertainment metric for the 2012 London Olympics.

Understanding Hispanic Branded Entertainment

To reach Hispanic consumers via branded entertainment, marketers should be sure to take advantage of the influence Hispanic culture is having on English-language TV programming, according to this white paper from iTVX.

Top Chef Judges’ Table

Bravo created a social food photography app and integrated it into episodes of Top Chef.

Making Magic, Using Logic: Substantiating the Value of Branded Entertainment in the Marketing Mix

Abigail Marks, director, strategy and operations, at OgilvyEntertainment, provided an overview on OgilvyEntertainment’s Branded Entertainment Assessment Model™ and discussed how they are applying the model to measure value for marketers across the industry.

Making Magic, Using Logic: Substantiating the Value of Branded Entertainment in the Marketing Mix

Abigail Marks, director, strategy and operations, at OgilvyEntertainment, provided an overview on OgilvyEntertainment’s Branded Entertainment Assessment Model™ and discussed how they are applying the model to measure value for marketers across the industry.

The Ogilvy Branded Entertainment Assessment Model

In this white paper, Ogilvy’s BE Assessment Model (BEAM) is discussed as a standard for branded entertainment measurement and for determining associated metrics and building a dashboard of appropriate data.

Unilever Enters the Man Cave

Katie Willoth, communications channel manager, Unilever North America, and Ritu Trivedi, managing partner, media director, Mindshare Interaction, discussed the creation of Unilever’s “Man Cave,” a branded gaming experience.

Repeat Performance

An ANA branded entertainment survey reveals little progress on core issues. Client-side marketers remain devoted to branded entertainment, but measurement continues to be a challenge for most, and cost has emerged as a deterrent for some.

Research Report: Branded Entertainment, 3rd Edition

This Research Report includes insights from an ANA survey which focuses on several areas of branded entertainment initiatives. Insights relate to the measurement, funding and management of branded entertainment.

PowerPresentation: Branded Entertainment, 3rd Edition

PowerPresentations are collections of charts representing findings from ANA survey research. This set of survey data charts are from an ANA survey which focuses on several areas of branded entertainment initiatives. Questions relate to the measurement and management of branded entertainment.

Key Findings Report: Branded Entertainment, 3rd Edition

This Key Findings Report includes highlights of an ANA survey which focuses on several areas of branded entertainment initiatives. Insights relate to the measurement, funding and management of branded entertainment.

Universal Studios Sees Interest in New Types of Partnerships

In this Q&A with Stephanie Sperber, the president of Universal Studios' partnerships and licensing division, new trends in branded entertainment and sponsorship are discussed.

Quaker Instant Oatmeal: Measuring the Offline Sales Impact of Google’s Content Network and YouTube

In order to boost slumping oatmeal sales, Quaker Oatmeal launched the “Awaken Your Senses” challenge on YouTube and the Google Content Network as a 15 week branded entertainment experience featuring new oatmeal creations from 12 of the web’s top food bloggers.

<< 1234 >>

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help