Consumer & Market Research

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New Marketing Mix Optimization Strategies Based on Innovative Consumer Behavior Modeling

In this presentation, Kelly Peters, vice president, integrated insights and strategies at Post Foods, and Damon Ragusa, founder and chief strategy officer of ThinkVine, discussed how ThinkVine helped Post Foods to understand, target, reach, and measure relationships with their customers in a data-driven marketplace.

The State of Listening Today

In this piece Clear Channel provides key insights into the listening habits and expectations of today’s consumers and suggestions for best utilizing radio to drive interest in products and services.

Points of View 2013: Digital Place-Based Video Report

This report from Arbitron and Scarborough presents universe estimates for digital place-based video, through benchmarking the size and profile of total viewers across the U.S., with data to aid advertisers in their decisions on which networks to include in their media plans.

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Douglas Van Praet, executive vice president at Deutsch LA, discussed how marketers can leverage behavioral science to change consumer behavior and increase brand success.

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Douglas Van Praet, executive vice president at Deutsch LA, discussed how marketers can leverage behavioral science to change consumer behavior and increase brand success.

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Douglas Van Praet, executive vice president at Deutsch LA, discussed how marketers can leverage behavioral science to change consumer behavior and increase brand success.

GfK MRI: Tablet Owners’ Gaming Habits

As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research on the growing popularity of gaming on tablets.

GfK MRI: Video Viewing on Tablets

As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research about video viewing on tablets.

Luxury and Affluent Markets: What’s Really on Consumers’ Minds in 2013?

This ANA Insight Brief features findings from The Shullman Luxury and Affluence Monthly Pulse survey. The results provide marketers with insights into affluent consumers’ perceptions of their personal financial situations, media and purchasing habits, and their outlook of the U.S. economy in 2013.

The New Economics of Advertising: It’s All About the Journey

David Edelman, principal at McKinsey & Company, shared recent research about consumer behavior in the path to purchase.

The New Economics of Advertising: It’s All About the Journey

David Edelman, principal at McKinsey & Company, shared recent research about consumer behavior in the path to purchase.

Millennial Media: Mobile Insights for Consumer Goods Brands

In this report Millennial Media and comScore provide insights to consumer goods marketers to aid them in developing more effective mobile advertising strategies.

Decision Analyst Inc.: New Products Sales Forecasting

In this article Decision Analyst examines the primary methods used in the forecasting of year-one sales.

Consumer Confidence — Concerns and Spending Intentions Around the World

Global consumer confidence increased one point to an index of 94 in the second quarter, according to consumer confidence findings from Nielsen. The increase is part of a slow, but steady upward movement in consumer sentiment reported in the first half of the year.

Local Watch: Uncovering Growth Opportunities

Media viewing preferences are much like our individual penchants for food — they vary by region. The same is true for how we consume media, and subsequently how much we consume.

The U.S. Entertainment Consumer Report

U.S. consumers with fat wallets sure know how to have a good time. In fact, they seem to take an "if you got it, spend it" mentality when it comes to entertainment escapism.

Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement

Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.

Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement

Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.

Advertising & Audiences — State of the Media April 2013

See how income and education factor into consumer video-viewing behavior.

Bazaarvoice: The Conversation Index Volume 5

This report from Bazaarvoice provides analysis of the intersection of social data, traditional media, and business performance, with a heavy focus on Twitter.

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