Social Media

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Driving Cause Related Marketing Through Social Media

Heather MacPherson, co-president, OgilvyWest, and Chris Gebhardt, general manager, TakePart, executive vice president of digital, Participant Media, discussed how brands can use social media to promote their social responsibility efforts.

The Social Revolution at TurboTax

Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.

The Social Revolution at TurboTax

Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.

The Social Revolution at TurboTax

Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.

Kellogg's Pop-Tarts: A Consumer Journey Through the Media Lens of Paid, Owned, and Earned

Mark Baynes, vice president and global chief marketing officer at Kellogg’s, demonstrated how Pop-Tarts uses paid, owned, and earned media to connect with its target consumers.

Kellogg's Pop-Tarts: A Consumer Journey Through the Media Lens of Paid, Owned, and Earned

Mark Baynes, vice president and global chief marketing officer at Kellogg’s, demonstrated how Pop-Tarts uses paid, owned, and earned media to connect with its target consumers.

Gaming: Innovative New Customer Touchpoint

Mike Vorhaus, president of Magid Advisors, provided high-level insights on the escalating interest consumers have in gaming and discussed activity surrounding television game shows, television reality/competition shows, and online games.

Gaming: Innovative New Customer Touchpoint

Mike Vorhaus, president of Magid Advisors, provided high-level insights on the escalating interest consumers have in gaming and discussed activity surrounding television game shows, television reality/competition shows, and online games.

Intel: Measuring What Matters

Becky Brown, director of social media, Arlene Villanueva, global media director, and Beth Butrymowicz, global media manager, shared Intel's measurement program for paid and social media integration and measurement.

Intel: Measuring What Matters

Becky Brown, director of social media, Arlene Villanueva, global media director, and Beth Butrymowicz, global media manager, shared Intel's measurement program for paid and social media integration and measurement.

B-to-B Social Media and the Dynamics of Peer Influence

Josh Bernoff, vice president and principal analyst at Forrester Research, Inc., described the four-step IDEA process B-to-B marketers can use to tap into customers: identify mass influencers, deliver social customer service, empower customers with mobile information, and amplify fan activity.

Real World Lessons on Effectively Engaging Facebook Fans

Intel's Ekaterina Walter discusses lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy in this webinar video.

Real World Lessons on Effectively Engaging Facebook Fans

Intel's Ekaterina Walter discusses lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy in this webinar presentation.

How Motorola Leveraged Social Media to Extend the Event Experience for B-to-B Customers

Belinda Hudmon, Interactive Marketing for Motorola Broadband Mobility Solutions, shared insights on a social media strategy that extends the experience of an event beyond the show floor through channels like Twitter, Flickr and YouTube.

How Motorola Leveraged Social Media to Extend the Event Experience for B-to-B Customers

Belinda Hudmon, Interactive Marketing for Motorola Broadband Mobility Solutions, shared insights on a social media strategy that extends the experience of an event beyond the show floor through channels like Twitter, Flickr and YouTube.

Presentation: The Path to Consumer Engagement

Peggy Loos, director, media and interactive Marketing, The Coca-Cola Company, discussed how The Coca-Cola Company drives consumer engagement for their next generation of billion dollar brands.

The Path to Consumer Engagement

Peggy Loos, director, media and interactive Marketing, The Coca-Cola Company, discussed how The Coca-Cola Company drives consumer engagement for their next generation of billion dollar brands.

Benjamin Moore & Co.'s Nick Harris on Mobile and Social Media

Nick Harris, director, professional services at Benjamin Moore & Co., discussed how the brand uses social media and its branded mobile application to connect with consumers.

Coca-Cola's Michael Donnelly and Social Media

Michael Donnelly, group director, worldwide interactive marketing, The Coca-Cola Company, discussed Coca-Cola's "fans first" social media strategy.

Coca-Cola's Michael Donnelly and Social Media

Michael Donnelly, group director, worldwide interactive marketing, The Coca-Cola Company, discussed Coca-Cola's "fans first" social media strategy.

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