Customer Relationship Building & Management

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U.S. Marine Corps Launches a Scaled Digital Campaign

Marshall Lauck, chief operating officer at J. Walter Thompson, and Lt. Col. Ralph Hernandez, assistant chief of staff for advertising at the United States Marine Corps, shared how the Marines built a comprehensive framework of training and guidance to ensure a unified brand on social media.

U.S. Marine Corps Launches a Scaled Digital Campaign

In this presentation, Marshall Lauck, chief operating officer at J. Walter Thompson, and Lt. Col. Ralph Hernandez, assistant chief of staff for advertising at the United States Marine Corps, shared how the Marines built a comprehensive framework of training and guidance to ensure a unified brand on social media.

Dell Leverages Real-Time Data to Drive a Better Customer Experience

Vandana Singh, executive director, global customer experience and quality at Dell Inc, shared how the company uses the real-time customer insights at its disposal to drive smarter marketing and provide a better overall customer experience.

Teradata Employs Data-Driven Engagement to Increase Customer Loyalty

Michael Lummus, digital marketing solutions manager at Teradata, shared how marketers can accurately determine the precise triggers or events in the customer experience that build or erode brand loyalty through data-driven marketing.

Teradata Employs Data-Driven Engagement to Increase Customer Loyalty

In this presentation, Michael Lummus, digital marketing solutions manager at Teradata, shared how marketers can accurately determine the precise triggers or events in the customer experience that build or erode brand loyalty through data-driven marketing.

The Case for Zero Paid Media

Joseph Jaffe, author and CEO of Evol8tion, made the case for moving toward a zero-paid-media budget and provided an action plan to help brands create more retention-focused marketing efforts.

The Case for Zero Paid Media

In this webinar video, Joseph Jaffe, author and CEO of Evol8tion, made the case for moving toward a zero-paid-media budget and provided an action plan to help brands create more retention-focused marketing efforts.

The Case for Zero Paid Media

In this webinar presentation, Joseph Jaffe, author and CEO of Evol8tion, made the case for moving toward a zero-paid-media budget and provided an action plan to help brands create more retention-focused marketing efforts.

Real-Time Marketing

Connecting with consumers in real time has more to do with a brand’s day-to-day activities than one “big moment.” This Insight Brief explores best practices in organization, strategy, and content for success in real-time marketing. Learn how brands like MasterCard and Coca-Cola have created real-time command centers to maximize social listening and engagement.

How Health Insurers Can Truly Partner with Consumers

The healthcare landscape has rapidly changed with the implementation of the Affordable Care Act. This shift is full of challenges, but they can be addressed by focusing on consumer outreach and building a brand that consumers look at in a new way.

Taking Cues from the Customer: “Omnichannel” and the Drive For Audience Engagement

Based on an intensive primary research effort and produced in partnership with the Interactive Advertising Bureau, this white paper explores the origins and likely evolution of omnichannel customer engagement strategies.

The New Rules of the Road: Marketing Data Governance in the Era of “Big Data”

This white paper explores the current state and likely future evolution of marketing data governance strategies that enterprises are deploying to maximize the contribution, value, and integrity of their customer information assets.

The Evolution of Marketing Automation

Marketing automation (MA) is a broad term, used frequently to describe software platforms built for marketing departments to automate repetitive tasks such as sending email communications. MA has evolved since its basic beginnings into robust solutions, geared towards every type and size of business.

2013 State of Inbound Marketing

This report is a comprehensive review of the inbound industry, with data analysis from over 3,300 participants from 128 different countries, including CEOs, agencies, and marketers.

Social Data Intelligence

Altimeter Group interviewed 34 organizations that are actively using social data in conjunction with enterprise data to make investment and resourcing decisions, better understand customer needs, and discover unanticipated risks and opportunities.

Real-Time Marketing: The Agility to Leverage "Now"

This report, based on interviews with 18 executive industry practitioners, explains the benefits of real-time marketing, outlines the business cases to which it can be applied, and identifies the best practices and steps necessary to move an enterprise toward RTM readiness.

From Promotion to Emotion: Connecting B-to-B Customers to Brands

Google and CEB’s Marketing Leadership Council surveyed 3,000 purchasers of 36 B-to-B brands across multiple industries to uncover the reality beyond the basic assumptions that drive B-to-B marketing. This white paper includes case studies from John Deere, Cisco, Grainger, and Xerox.

10 Critical Components of a Great Customer Journey Map

Experts agree that by executing these 10 key actions, marketers can achieve a customer journey map that unites a company behind a consumer-focused approach.

Mapping the Customer Journey

Marketing executives are asking one fundamental question: What’s it like to be one of our customers? Embracing customer experience management is the way to move forward.

The Next Frontier

Enlightened marketing leaders are achieving success these days by seizing ownership over the entire customer experience — from delivering the message to innovating the experience.

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