Search Marketing Knowledge Center

Marketing News Quiz for April 13, 2024

Marketing News Quiz April 13, 2024

In this week's marketing news quiz: McDonald's billboards in the Netherlands have an air of mystery, advertising innovation from FedEx, a new AI tool from WPP VML, and more.

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More People Embrace Branded Social Efforts When They Avoid Activist Language

Podcast Clips April 10, 2024

Peter Bardell, cofounder of Revolt, says brands are more likely to find success with their social efforts when they use “centrist” language and avoid more inflammatory activist terms. He gave some examples during his appearance on <em>Beyond Profit</em>.

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Deepening the Relationship: The Loyalty Experience Program’s Role at The Fresh Market

Event Recaps March 28, 2024

Jeff Snyder, director of loyalty and email marketing at The Fresh Market, provided an overview of the brand’s loyalty program, including its background and how the brand is leveraging customer data.

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How e.l.f. Beauty Built a Powerful Loyalty Program

Event Recaps March 28, 2024

Shannon Lewis, senior manager of CRM and loyalty at e.l.f. Beauty, provided an overview of her brand’s highly successful loyalty program, covering the four main principles that power the program and activations e.l.f. has launched to support those principles.

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Advertising as a Service to the Consumer

Event Recaps March 19, 2024

Shenan Reed from General Motors discussed how advertisers can bring a fresh perspective to the art of marketing and media planning, delivering quality advertising that serves the consumer.

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How Retail Media Plays Offense and Defense for Monster Energy

Event Recaps March 19, 2024

Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.

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Advertising as a Service to the Consumer

Conference Highlights March 19, 2024

A brand's most important KP is providing customers with the best media experience.

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Audience Segmentation in a Cookieless World

Conference Highlights March 19, 2024

There are audience segmentation opportunities for customer data management in a cookieless world.

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AI in Customer Experience: Beyond Chatbots

POVs March 13, 2024

Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.

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Navigating Innovations and Opportunities in Sponsorship

Event Recaps March 12, 2024

Mary Sever, VP of client solutions at SponsorUnited, used some of her organization’s data to discuss key trends occurring within the sponsorship marketing space right now.

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This Experiential Activation Celebrated Pepsi’s 125th Birthday

Event Recaps March 12, 2024

To celebrate its 125th birthday, Pepsi launched The Pepsi 125 Diner, a unique and immersive restaurant experience designed to deepen the brand’s connection with its biggest fans.

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Making B2B Marketing More Relatable

B2B March 6, 2024

Tony Ezell, EVP, president North America, and CMO at medical technology provider BD, says B2B marketers should think about crafting advertising campaigns that reflect more on human experiences than product specifications.

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Lead Generation Playbook

Playbooks March 1, 2024

Use this step-by-step playbook and set of 46 premium tools and templates to create a comprehensive lead generation plan.

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CRM Program Playbook

Playbooks March 1, 2024

Follow this simple, step-by-step playbook to implement a CRM program that engages your customers, generates sales, and provides accurate reporting for your executives.

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Customer Engagement Plan Playbook

Playbooks March 1, 2024

Follow this simple, step-by-step playbook to create an effective Customer Engagement plan that will help you to improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.

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Using Retail Media Networks for Full Funnel Engagement

Event Recaps February 22, 2024

Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.

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Using Retail Media Networks for Full Funnel Engagement

Conference Session Videos February 22, 2024

In this video, Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.

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Viewing Business Transformation Through an Alternative Lens

POVs February 7, 2024

To help you avoid the common pratfalls found when pursuing business innovation, Champions of Growth host Matthew Schwartz has a few tips on how you can transform your business in a way that actually benefits everyone.

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Why You Need a RFM Revamp

Industry Insights January 22, 2024

Making it through the holidays is the hardest part of a retail marketer’s job. But, after the New Year, it’s hardly time to sit back and relax. What comes next can make or break how successful the next year could be.

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