Genders & Generations
To increase awareness for Bud Lime, Anheuser-Busch released its branded Bud Lime Party app complete with games and details on nearby beer specials.
By looking at the high school graduation problem through a new lens (the student's perspective), we were able to change the conversation surrounding the issue from one that prevented potential dropouts to one that promoted potential graduates.
Old Spice needed to defend its turf in the male body wash category. "The Man Your Man Could Smell Like" was created to appeal to both men and women and quickly became a cultural phenomenon. The campaign changed the way brands can interact and engage with their fans and ultimately helped to double sales of Old Spice body wash from the previous year.
Lee Jeans, a denim brand with a dusty image and declining awareness and that's been de-positioned for decades by countless other, far more hip, up-and-coming labels. And it's dependent on a retail channel that's folding like a pair of cheap slacks. So Lee Jeans turned to the channel it could control — its own website.
With pizza sales sagging, Totino’s created a mobile campaign highlighting the trials and tribulations of motherhood to connect with busy moms around the U.S.
Spain’s TOUS Jewelry incorporated mobile apps into its larger media campaigns to better engage with consumers and drive sales.
The feminine care category was old, tired and boring. Girls didn't like shopping for pads, tampons and liners, and retailers didn't like displaying them anywhere other than the fem care aisle. The U by Kotex launch broke down decades-old feminine hygiene category conventions and created a brand fit for 21st century women.
Walmart tackled a brand new target for the first time with the release of Call of Duty: Modern Warfare 2. Walmart had to be careful not to alienate their core audience — Moms — while attempting to reach massive sales goals and become a real player in the video game industry.
We were tasked with creating a campaign to reduce the rate of suicide among teens. We realized the only way to truly reach and connect with them was through the stories of other teens that have been there and made it. We Can Help Us is an empowerment platform to get strength for those and to give strength to those who are experiencing dark times.
Snickers is the world's biggest chocolate bar, and in many of its markets the most loved. The "You're Not You When You're Hungry" campaign has not only driven sales growth across the world; it has given Snickers a place in popular culture once more.