Legal Issues

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Analysis of FTC's Revised Green Marketing Guidelines: A Focused and Balanced Approach to Environmental Marketing Claims

John Feldman, partner at Reed Smith LLP, discussed revisions to the FTC's Green Guides.

Washington Update

Dan Jaffe, EVP, government relations at ANA, discussed how the legislative landscape has changed for advertisers after the 2010 midterm election.

Washington Update

Dan Jaffe, EVP, government relations at ANA, discussed how the legislative landscape has changed for advertisers after the 2010 midterm election.

Commercial Advertising Loudness Mitigation Act

Jim Starzynski, principal engineer and audio architect at NBC Universal, discussed an industry-wide effort to gain acceptance of a comprehensive plan created to mitigate the problem of commercial loudness.

Selling the Famous and Not-So-Famous

William Jelinek with Estee Lauder Companies, Inc., Norman Simon with Kramer Levin Naftalis & Frankel LLP, and Po Yi with American Express Travel Related Services Company, Inc. discussed celebrity privacy and publicity and presented hypothetical cases studies related to these matters.

The Greening of America

Kathryn Barrett Park, senior counsel for advertising and brand management, General Electric Company, and Jeffrey Greenbaum, partner, Frankfurt Kurnit Klein & Selz PC, took marketers though what is cold, warm, hot, and green in environmental marketing.

Protecting Your Promotions

William M. Heberer, partner at Morrit Hock Hamroff & Horowitz LLP, and Gabriel H. Karp, executive vice president and general counsel at ePrize, discussed developments in intellectual property and promotion laws.

Results May Not Be Typical: Endorsements, Testimonials, and the New FTC Guidelines

Josephine Belli, associate general counsel and litigation counsel, Combe Incorporated, and Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC, discussed the new FTC guidelines for endorsements and testimonials.

ANA Advertising Law and Public Policy Conference Keynote Address

Douglas F. Gansler, Attorney General, State of Maryland, gave a brief overview of the role of a state Attorney General as it pertains to marketing.

The Playing Field for Sports Marketing

Christopher Traeger, senior vice president, marketing programs manager, Bank of America, Joseph Pierce, associate general counsel, global marketing and sponsorships, Bank of America, and Jim Dudukovich, marketing counsel, Coca-Cola North America, shared ten tips for brokering sports marketing agreements, as well as the top five issues facing sports marketing today.

ANA Advocacy Update: Implications of the New Political Reality

Dan Jaffe, EVP, government relations, ANA, discussed today's political climate and how it may impact advertisers.

Covering Your Ads: Legal Requirements for Cutting Edge Advertising

Representatives from Reed Smith, a global-relationship law firm and ANA's outside legal counsel, shared their thoughts on the potential legal pitfalls of cutting edge advertising techniques, which are of particular interest to regulators.

Embedded Regulators: What's Next?

Robert Corn-Revere, Partner, Davis Wright Tremaine LLP, and Keith Murphy, Vice President, Government Relations and Regulatory Counsel, Viacom, Inc., shared their thoughts on steps the Obama administration may take towards increased advertising regulation.

Focus on Advocacy: A Future at Stake

Dan Jaffe, ANA EVP of Government Relations, discusses the issue of consumer privacy.

Pulling Its Weight

This article explores how the food marketing community is responding to the global challenge of childhood obesity.

Are We Victims Of The Ancient Chinese Curse?

This article explores legal issues and general challenges facing the marketing industry in 2006.

Advertising Versus the Law: A Candid Discussion with FTC Chairman Majoras

Federal Trade Commission Chairman Majoras provides her insights on key advertising issues.

The Power Of Advertising

The author offers examples of the positive effects of advertising and argues that advertisers, who are largely targeted for regulatory action, must demonstrate through facts how they contribute to the economy.

The Privacy Challenge

The author looks at the security/privacy debate and how it ultimately may affect marketers.

LEGAL NEWS & VIEWS: Protecting Brands in a Global Legal Minefield

In this article, Douglas J. Wood discusses how to protect brands in a global market.

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