Managing Your Agency

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Managing Advertising Excellence with Procurement

Alan Krinsky, president, Alan Krinsky Associates, and Steve Marcus, president and founder, MobiSave, discussed how to bridge the gap between procurement and agencies.

Agency Relations for Procurement Professionals

Joanne Davis, president, Joanne Davis Consulting, Inc., and partner, SCAN International, discussed the different types of agencies and the various roles and responsibilities within them.

Agency Relations for Procurement Professionals

Joanne Davis, president, Joanne Davis Consulting, Inc., and partner, SCAN International, discussed the different types of agencies and the various roles and responsibilities within them.

Agency Relations for Procurement Professionals

Joanne Davis, president, Joanne Davis Consulting, Inc., and partner, SCAN International, discussed the different types of agencies and the various roles and responsibilities within them.

10 Things Agencies Want Clients to Change

Five agency executives each contributed two ideas on things they would like clients to change. They offered constructive suggestions on everything from agency compensation to digital marketing.

10 Things Agencies Want Clients to Change

Five agency executives each contributed two ideas on things they would like clients to change. They offered constructive suggestions on everything from agency compensation to digital marketing.

Build a Stronger Bond

These five best practices can improve the relationship between marketing, procurement, and agency professionals. To further improve these relationships, ANA has launched the Procurement Mentoring Program.

Elevating the Target/Wieden+Kennedy Relationship

Ed McFadden, group manager, partner management, Target Corporation, and Trish Adams, group account director, Wieden+Kennedy, described how they created a mutually beneficial relationship that has led to some of the most effective advertising in the industry.

Elevating the Target/Wieden+Kennedy Relationship

Ed McFadden, group manager, partner management, Target Corporation, and Trish Adams, group account director, Wieden+Kennedy, described how they created a mutually beneficial relationship that has led to some of the most effective advertising in the industry.

Get In Sync

It’s time for marketing, procurement, and agencies to build a more harmonious relationship. Just as procurement executives should expand their knowledge of agency operations, agency executives should become “procurement savvy.”

The Future of Agency Relationships: Insight from Forrester

Chris Stutzman, Principal Analyst, Forrester Research, shared his thoughts on how client/agency relationships must evolve in the future.

The Future of Agency Relationships: Insight from Forrester

Chris Stutzman, Principal Analyst, Forrester Research, shared his thoughts on how client/agency relationships must evolve in the future.

How to Get the Most from Your Agency

John Birmingham, chief marketing officer, DeVry University, and Kelly Twohig, executive vice president/digital managing director, Starcom USA, shared their best practices on developing successful integrated marketing programs and discussed how to get the most from your agency.

How to Get the Most from Your Agency

John Birmingham, chief marketing officer, DeVry University, and Kelly Twohig, executive vice president/digital managing director, Starcom USA, shared their best practices on developing successful integrated marketing programs and discussed how to get the most from your agency.

10 Things I Hate About You

At the 2011 ANA Advertising Financial Management Conference, marketers, agencies, and procurement professionals were asked to share what they like least about working together.

Building an Agency Performance Management Program

Industry experts from Decideware shared best practices (such as utilizing 360° evaluations, incentive compensation, and relationship scorecards) for building an agency performance management program in this ANA Insight Brief.

How to Get the Best from Your Agency

John Seifert, chairman and CEO, Ogilvy & Mather North America, and Robert Schwartz, worldwide managing director, Ogilvy & Mather North America, discussed the principles David Ogilvy outlined in his 1963 book, Confessions of an Advertising Man.

How to Get the Best from Your Agency

John Seifert, chairman and CEO, Ogilvy & Mather North America, and Robert Schwartz, worldwide managing director, Ogilvy & Mather North America, discussed the principles David Ogilvy outlined in his 1963 book, Confessions of an Advertising Man.

Improved Marketing ROI via Improved Agency Briefing

Casey Jones, co-founder, BriefLogic, discussed the need for marketers to improve their briefing processes.

Audi: The Return on Bravery

Scott Keogh, chief marketing officer, Audi of America Inc., and Paul Venables, founder and creative director, Venables Bell & Partners, discussed how Audi has reinvented itself in the U.S. over the past four years.

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