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Volkswagen: The Power of Simple, Human Storytelling

Justin Osborne, general manager, advertising and marketing communications, Volkswagen of America, Inc., and Michael Kadin, executive vice president and group creative director, Deutsch LA, discussed how Volkswagen has leveraged simple, human storytelling to reach a broad audience.

Tablets: Extending the Print Experience

A panel of industry experts debated the impact of tablets on the publishing and advertising industries.

Tablets: Extending the Print Experience

A panel of industry experts debated the impact of tablets on the publishing and advertising industries.

Domtar’s PAPERbecause Case Study: Relaunching a Brand, Crushing Convention

Kathy Wholley, director of advertising and communications at Domtar, Matt Ferguson, managing partner at Eric Mower + Associates, and Paige Goff, vice president, sustainability and business communications at Domtar, discussed how Domtar, a global leader in office paper, transformed a commodity into brand value and created brand demand and differentiation.

24 Horas VEJA.com

VEJA magazine, the third largest publication in the world and the largest excluding U.S. publications, created a new app for its readers to access content on the go.

500,000 Square Retail Meters

Wanting to increase visibility and product trials, Reliance Trends integrated mobile and print by allowing consumers access to a virtual dressing room via their mobile phones.

Evoque Launch

For the launch of the Range Rover Evoque, an integrated campaign featuring print, TV, and digital exceeded industry benchmarks in key areas.

Minolta’s Mobile Strategy

Konica Minolta used print invitations and personalized QR codes to promote the launch of its new printer line.

Newspaper Calls the Doctor

To raise awareness of breast cancer among Indian women and their spouses, Pond’s created a print and digital ad campaign to reach The Times of India readers.

Revel Resorts Launch

To increase summer holiday weekend traffic, Revel Resorts launched an integrated campaign featuring out-of-home, print, radio, social media, mobile, and digital.

Using Augmented Reality to Boost Customer Engagement and the Bottom Line

Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.

Using Augmented Reality to Boost Customer Engagement and the Bottom Line

Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.

Using Augmented Reality to Boost Customer Engagement and the Bottom Line

Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.

Kraft Cool Whip Recruits Mommy Bloggers

Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.

Kraft Cool Whip Recruits Mommy Bloggers

Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.

Media: Providing Unlimited Options for Marketers

This ANA Insight Brief provides an overview of the current media landscape and takes a deeper dive into the print, video, and music industries. Case studies from ANA members MillerCoors, Vistaprint, and American Licorice explore how individual companies are redefining media in the digital age.

1 in 3 Like Me

Poise's research showed that 1 in 3 women suffer from Light Bladder Leakage. Our challenge was to get women to discuss and sample a product they don't want to admit they need.

A Foundation for Life

By repositioning Permanent Life Insurance from a death benefit to a life benefitNorthwestern Mutual exceeded its sales goal by 100 percent, outperforming policy sales for the entire insurance industry. The astonishing results convinced a previously skeptical field force of the power of advertising.

Cardiac Care From a Cactus

Although recognized nationally as a Top-100 Hospital by Thompson Reuters, Abrazo consistently ranked fourth among Phoenix's five major metro healthcare systems in terms of brand preference and utilization. Abrazo Health Care elevated their image to improve brand perception, increase heart care preference and more than double emergency department usage goals.

From Pushing Tissues to Sharing Caring

Using our newly-improved, softer tissue as an impetus, we re-framed Kleenex from a tissue to a Gesture of Caring, enabling over 1,000,000 people to share it and show their loved ones they cared. We significantly exceeded our sales and share goals, grew the stagnant facial tissue category and, moreover, changed the game for Kleenex.

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