Procurement/Sourcing

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Agency Relations and Procurement: Creating Long-Term, Collaborative, Value-Based Relationships

Mark Cibort, vice president, group managing director at R/GA, shared best practices for how agencies, marketing, and marketing procurement can work together collaboratively.

Improving Marketing ROI by Properly Leveraging Procurement

Gerry Preece, consultant at External View Consulting Group, co-author of Buying Less for Less, and former global director of Marketing Procurement at Procter & Gamble, outlined key guidelines for having the right marketing procurement approach to deliver results.

Improving Marketing ROI by Properly Leveraging Procurement

Gerry Preece, consultant at External View Consulting Group, co-author of Buying Less for Less, and former global director of Marketing Procurement at Procter & Gamble, outlined key guidelines for having the right marketing procurement approach to deliver results.

Improving Marketing ROI by Properly Leveraging Procurement

Gerry Preece, consultant at External View Consulting Group, co-author of Buying Less for Less, and former global director of Marketing Procurement at Procter & Gamble, outlined key guidelines for having the right marketing procurement approach to deliver results.

Research Report: 2012 ANA Q4 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include: digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.

PowerPresentation: 2012 ANA Q4 Member Benchmarking Survey

This collection of data charts represents findings from the 2012 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include Digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.

Research Report: 2012 Q3 Member Benchmarking Survey Results

This report is based on questions posed by ANA members. Topics covered in this survey include: media (use of music in advertising and digital place-based media), procurement, marketing organization, and shopper marketing.

PowerPresentation: Q3 Member Benchmarking Survey Results

This collection of data charts represents findings from the ANA's 2012 Q3 Member Benchmarking survey. Topics covered in this survey include music in advertising, procurement, marketing organization, digital place-based media, and shopper marketing.

Public Relations and Procurement: Building and Sustaining Productive Working Relationships

This guidebook from the Council of PR Firms is designed to help facilitate a better working relationship between procurement professionals and public relations, as they two groups continue to work together more and more frequently.

Validating Its Value

Johnson & Johnson CPO Hans Melotte discussed the evolution and significance of procurement. Constructive collaboration between procurement, marketing, and agencies serves as a catalyst for meeting business goals, breaking through budget barriers, and creating new opportunities.

Creativity and Procurement: Agency Roundtable

Ric Peralta, CEO, ATTIK, and Patrick Kiss, managing director and partner at Butler, Shine, Stern & Partners, discussed how creativity and procurement can not only co-exist but can thrive together.

Scope of Work Development

Steven Wales, director, Decideware, discussed how developing a scope of work program can allow procurement and finance to generate benchmarks, efficiencies, and hard dollar savings.

Scope of Work Development

Steven Wales, director, Decideware, discussed how developing a scope of work program can allow procurement and finance to generate benchmarks, efficiencies, and hard dollar savings.

How Do the Most Advanced Marketing Procurement Organizations Set Themselves Up for Global Success?

Paul Duxbury, co-founder and director, SPIRE Worldwide, and Steve Lightfoot, global communications procurement manager, World Federation of Advertisers, shared new research that benchmarks the marketing procurement maturity of the world’s largest advertisers.

How Do the Most Advanced Marketing Procurement Organizations Set Themselves Up for Global Success?

Paul Duxbury, co-founder and director, SPIRE Worldwide, and Steve Lightfoot, global communications procurement manager, World Federation of Advertisers, shared new research that benchmarks the marketing procurement maturity of the world’s largest advertisers.

Procurement Scorecarding

Sopan Shah, group manager of Marketing Procurement at Nestle USA, discussed a number of traditional procurement metrics and evaluated a growing trend of new measures also known as "procurement beyond savings."

Procurement Scorecarding

Sopan Shah, group manager of Marketing Procurement at Nestle USA, discussed a number of traditional procurement metrics and evaluated a growing trend of new measures also known as "procurement beyond savings."

10 Agency Relationship Issues

Rob Davis, executive vice president, managing director, Starcom USA, and Jack Rooney, president, Ogilvy & Mather Chicago, debated hot agency relationship issues including performance based compensation, what makes a good client, and agency evaluation best practices.

Agency Relations: Building a More Effective Relationship with Your Agency

Learn best practices for agency search, evaluation, and management in this ANA Insight Brief. The classic challenges and future concerns of client-agency relationships are discussed in the context of a rapidly changing media landscape, and case studies from ANA members BP and Walgreens are shared.

A.T. Kearney's 2011 Assessment of Excellence in Procurement

Alex Ferrer, director, Procurement and Analytics Solution, A.T. Kearney, and Rosanna Yang, director, Procurement and Analytics Solution, A.T. Kearney, discussed A.T. Kearney's 2011 Assessment of Excellence in Procurement (AEP) study, which finds that procurement has greater stature, more influence, and a wider reach than ever before.

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