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Search returned: 103 document(s).
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Marketers Need a Sharper Antenna for Programmatic Advertising
Champions of Growth Podcast March 6, 2024Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.
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How to Know What Is AI Content and What Isn’t
Event Recaps February 14, 2024Speakers from Meta discussed the concept of provenance in generative AI, examining existing and emerging solutions for identifying AI-generated content.
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Practicing Good Corporate Citizenship Through Supplier Management: Johnson & Johnson’s Approach
Event Recaps February 1, 2024Johnson & Johnson described how it approaches supplier engagement in a way that reflects its commitments to the environment, social responsibility, and diversity and inclusion.
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Six Tips for a Brand Transformation Led by Marketing Operations
Event Recaps January 23, 2024Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.
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Six Tips for a Brand Transformation Led by Marketing Operations
Conference Session Videos January 23, 2024In this video, Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.
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Procurement Management Plan Template
Tools January 1, 2024A template to define the procurement requirements framework for a project.
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The Seven Pitfalls of Production House Bid Management
Event Recaps December 13, 2023Haynes-Vozza Identified seven pitfalls of production house bid management across both the pre-bid and bidding processes and offered tips for avoiding each one.
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Programmatic Media
ASK Answers December 12, 2023What are some trends and best practices in programmatic media buying?
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Improve Brand Decisions: Replace Working/Non-Working Ratios with Deploy and Develop Allocations
Knowledge Partners November 8, 2023Relying on ratios around so-called working versus non-working spend remains popular among marketers. Yet many industry experts consider the concept problematic and the terms hopelessly outmoded. This POV by Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.
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How Estée Lauder Found Meaningful Partnership with Diverse Suppliers
Event Recaps November 2, 2023Ashley Gabb, director of supplier inclusion and diversity at Estée Lauder, explained how brands can engage and empower diverse suppliers to become their strongest partners in the agency roster.
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What a Practical Pursuit of Ad Tech Sustainability Should Look Like
Industry Insights October 10, 2023What does the establishment of a responsible digital advertising supply chain and ecosystem really mean? And how can we get started in a real, measurable way?
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Diageo: The Value of a Partnership Mindset in Media Procurement
Event Recaps October 4, 2023The strongest procurement teams prioritize their internal and external partnerships. In media procurement, being a valued partner means being educated on the evolving media landscape, advocating for transparency, and thinking proactively to anticipate changes.
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Virtual Diversity Fair: Minority-Owned Production Companies
Conference Session Videos October 3, 2023October's Virtual Supplier Diversity Fair highlighted Minority-Owned Production companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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AI in Marketing Procurement — More Than a Content Generator
Webinar Rewinds September 7, 2023In this webinar, Joseph Herrada, Marketing Manager at Decideware, and Sarah Thompson, CEO of Softlink Information Centers, explored the prospect of AI in the marketing procurement tech-stack and where we are seeing the most robust results with the help of artificial intelligence in agency management.
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Spending on Diverse Suppliers, by the Numbers
Money Slides June 10, 2023American Family Insurance shares data from the Financial Services Roundtable for Supplier Diversity that calculates how much money was spent in 2021 on diverse providers of services ranging from marketing to IT, from accounting to legal services, and how many jobs in each category were supported by the spending.
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Diverse Ad Spend, by the Numbers
Money Slides June 9, 2023The Alliance for Inclusive and Multicultural Marketing (AIMM) calculates the amounts of advertising spending allocated to diverse-owned media outlets (DOMs) as well as to diverse-owned and -targeted media, then further breaks down each category of media by the specific minority group by which it is owned or that it targets.
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Diverse-Owned and -Targeted Media, by the Numbers
Money Slides June 9, 2023The Alliance for Inclusive and Multicultural Marketing (AIMM) identifies the number of diverse-owned media outlets as well as the number of diverse-owned and -targeted media outlets, then further breaks down the proportion of each media category owned by or targeting specific minority groups.
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The Who, What, When, Where, How, and Why Around Supplier Diversity
Event Recaps May 25, 2023Anisha Jackson from American Family Insurance discussed how the marketing industry can influence and impact supplier diversity and how the company has developed programs to identify, engage, and match diverse suppliers with marketing needs.
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An Update from the National LGBT Chamber of Commerce
Event Recaps May 18, 2023Sabrina Kent, EVP of programs and external affairs, gave a brief overview of the National LGBT Chamber of Commerce and how it is working with businesses to improve representation of and engagement with the LGBTQ+ community.
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A New Leadership Style for Procurement
Event Recaps May 3, 2023During a session of the ANA’s 2023 Advertising Management Conference, Kevin McCollum of The Hershey Company urged his fellow procurement professionals to adopt “a servant leadership style,” an approach that aims to attain influence rather than actual decision-making power, as a way of cultivating trust.
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