Regulation of Advertising

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Planning for Out-of-Home Media

This guidebook from the OAAA explores government regulation of out-of-home (OOH) advertising, OOH measurement and buying, and the effectiveness of OOH.

Digital Doom or Boom?

Douglas J. Wood, ANA's general counsel and a senior partner with Reed Smith LLP, discussed four formidable threats that every marketer should be aware of: patent trolls, cloud computing, online behavioral advertising, and ICANN.

Digital Doom or Boom?

Douglas J. Wood, ANA's general counsel and a senior partner with Reed Smith LLP, discussed four formidable threats that every marketer should be aware of: patent trolls, cloud computing, online behavioral advertising, and ICANN.

Commercial Email with Falsified or Misrepresented Header Information Violates Anti-Spam Law

This Advertising Alert from Davis & Gilbert LLP emphasizes the importance of ensuring email header information in commercial emails is both accurate and does not misrepresent the identity of the actual sender, in light of a recent California court decision concerning the state’s anti-spam law.

FTC Settles with Car Dealerships over Deceptive Ads

This Advertising Alert from Frankfurt Kurnit Klein & Selz PC discusses the recent settlement that the Federal Trade Commission (FTC) reached with five car dealerships over deceptive ads.

Advertising Campaigns Gone Global

A panel of representatives from the Global Advertising Lawyers Alliance discussed critical compliance issues that must be addressed for successful campaign launches, the most common mistakes advertisers make when launching globally, and advertising challenges on a global basis.

Advertising Campaigns Gone Global

A panel of representatives from the Global Advertising Lawyers Alliance discussed critical compliance issues that must be addressed for successful campaign launches, the most common mistakes advertisers make when launching globally, and advertising challenges on a global basis.

Advertising Campaigns Gone Global

A panel of representatives from the Global Advertising Lawyers Alliance discussed critical compliance issues that must be addressed for successful campaign launches, the most common mistakes advertisers make when launching globally, and advertising challenges on a global basis.

Rules Without Rulemaking

Jim Davidson, chair, public policy practice committee and managing partner, Polsinelli Shughart PC, and Mary Catherine Toker, vice president, government and public affairs, General Mills, Inc., discussed the attempt by the Interagency Working Group in 2010 to revise the nutritional standards for foods and beverages advertised during children’s TV programs.

Rules Without Rulemaking

Jim Davidson, chair, public policy practice committee and managing partner, Polsinelli Shughart PC, and Mary Catherine Toker, vice president, government and public affairs, General Mills, Inc., discussed the attempt by the Interagency Working Group in 2010 to revise the nutritional standards for foods and beverages advertised during children’s TV programs.

Survey Says: Who Cares? Consumer Surveys and Implied Claims

Norman C. Simon, litigation partner, Kramer Levin Naftalis & Frankel LLP, and Paul Franz, vice president and general counsel, global commerce, legal, The Procter & Gamble Company, discussed the impact of the emerging trend in the appellate courts on Lanham Act challenges, as well as recent developments in traditional survey evidence used in much of the false advertising litigations involving challenges to implied claims.

Survey Says: Who Cares? Consumer Surveys and Implied Claims

Norman C. Simon, litigation partner, Kramer Levin Naftalis & Frankel LLP, and Paul Franz, vice president and general counsel, global commerce, legal, The Procter & Gamble Company, discussed the impact of the emerging trend in the appellate courts on Lanham Act challenges, as well as recent developments in traditional survey evidence used in much of the false advertising litigations involving challenges to implied claims.

What’s on the Cutting Edge in Washington, D.C.?

Dan Jaffe, group executive vice president, government relations, ANA, discussed legal issues currently impacting the advertising industry.

What’s on the Cutting Edge in Washington, D.C.?

Dan Jaffe, group executive vice president, government relations, ANA, discussed legal issues currently impacting the advertising industry.

Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon, 2nd Edition

This White Paper by ReedSmith, a law firm, looks at issues pertaining to social media and the law, including trademarks, data privacy and security, and copyrights.

Update on Legislative and Regulatory Issues

Dan Jaffe, executive vice president, Government Relations, ANA, discussed legislative and regulatory issues that could seriously impact the financial interests of advertisers including consumer privacy, the debt ceiling, and ad taxes.

Dan Jaffe: What's Happening in Washington

Dan Jaffe, EVP, government relations, ANA, discussed how the current landscape in Washington, D.C., might affect the advertising industry.

Making the Case for Self-Regulation in a Regulatory World

Industry experts discussed the new program aimed at the promotion of self-regulation in online behavioral advertising (OBA).

Making the Case for Self-Regulation in a Regulatory World

Industry experts discussed the new program aimed at the promotion of self-regulation in online behavioral advertising (OBA).

Regulation of the Promotion of Prescription Drugs (DDMAC Update)

Bryant Godfrey, regulatory counsel, Division of Drug Marketing, Advertising and Communications, Food and Drug Administration, provided an update on what areas the agency is currently focusing on and how they may impact the advertising industry.

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