Agency Relations

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Data Storytelling: The Art and Science of Social Media Metrics

This Q&A between the Council of PR Firms and 5Loom, a social media firm, looks at how brands can use data and analytics to improve their storytelling skills.

Brands on the Red Carpet: Re-evaluating the Marketing Role of Celebrities

This article from the Council of PR Firms explores how many brands are looking beyond traditional celebrities to find brand influencers.

Working With Your Public Relations Firm: A Guide for Clients

Written by the Council of PR Firms, this guidebook teaches marketers how to launch a relationship with a new PR agency.

Public Relations and Procurement: Building and Sustaining Productive Working Relationships

This guidebook from the Council of PR Firms is designed to help facilitate a better working relationship between procurement professionals and public relations, as they two groups continue to work together more and more frequently.

Winning at Integration

The best practices for improving client/agency integration that are featured in this report from R3:JLB were inspired by conversations with 20 agency CEOs and some of the nation’s top marketers.

Measuring the Impact of Public Relations on Sales

This guidebook from the Council of PR Firms looks at how public relations measurement and evaluation is growing in sophistication.

PowerPresentation: Evolution of the CMO and Marketing Team Survey

This collection of data charts represents findings from the ANA's 2012 Evolution of the CMO and Marketing Team survey. The survey focuses on marketing accountability/ROI, budgeting, consumer insights, technology, and agency management.

Standards for Conducting a Public Relations Firm Search

This guidebook from the Council of PR Firms provides best practices for selecting a PR agency.

Media’s Value Equation

Kathleen Brookbanks, president, OMD East, discussed how media agencies are under increasing pressure to invest more in talent and technology in order to keep pace with the growing complexity of media.

Media’s Value Equation

Kathleen Brookbanks, president, OMD East, discussed how media agencies are under increasing pressure to invest more in talent and technology in order to keep pace with the growing complexity of media.

PowerPresentation: 2012 Multicultural Marketing and Newer Media Survey

This collection of data charts represents findings from the ANA's 2012 Multicultural Marketing and Newer Media survey. The survey was created to better understand how companies are reaching their multicultural customer segments via newer media platforms (e.g., social media, mobile campaigns).

Active International: How to Handle the Third Wave of Real Estate Pain

In this Forbes article Active International discusses the opportunities for utilizing corporate trade to combat the pain of having too much empty retail real estate.

Active International: Four Things Marketers Should Know About Corporate Trade

In this piece, Active International outlines four things that every marketer should know about corporate trade.

Validating Its Value

Johnson & Johnson CPO Hans Melotte discussed the evolution and significance of procurement. Constructive collaboration between procurement, marketing, and agencies serves as a catalyst for meeting business goals, breaking through budget barriers, and creating new opportunities.

Agency Compensation: What's New and What's Next?

This ANA Insight Brief discusses the latest agency compensation trends, including ANA survey research about compensation on the global level. Read about the economic state of agencies today and simple steps for implementing value-based agency compensation. A case study from Jockey International demonstrates how accountable compensation can elevate the client-agency relationship.

Media Rebates/Incentives Require Full Transparency

The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company, and then the agencies not reimbursing those funds to the client, has long been acknowledged as a common practice outside the United States. However, a recent ANA/Reed Smith survey confirms that this practice also exists in the U.S.

PR Agencies: 2012 Industry Best Practices Benchmarking Report

StevensGouldPincus surveyed 105 public relations (PR) firms in 2011 to establish 21 critical benchmarks for the PR industry.

Creativity and Procurement: Agency Roundtable

Ric Peralta, CEO, ATTIK, and Patrick Kiss, managing director and partner at Butler, Shine, Stern & Partners, discussed how creativity and procurement can not only co-exist but can thrive together.

Scope of Work Development

Steven Wales, director, Decideware, discussed how developing a scope of work program can allow procurement and finance to generate benchmarks, efficiencies, and hard dollar savings.

Scope of Work Development

Steven Wales, director, Decideware, discussed how developing a scope of work program can allow procurement and finance to generate benchmarks, efficiencies, and hard dollar savings.

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