Brand Building

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Brand Leadership and Healthcare Innovation

This white paper from Lippincott shares five insights from the Oliver Wyman Health Innovation Center Advisory Board session on how to succeed in the post-reform era of healthcare.

Experience Innovation

Read Lippincott's latest thought leadership piece on how today's most dynamic and up-and-coming brands are differentiating and delighting through experience innovation.

They Have Consumers at “Hello”

In this Q&A, Craig Dubitsky, founder of Hello, reveals how he built buzz for his products with limited marketing, the characteristics of a transformational brand, and how he stays creative, among other things.

The Rise of AutoNation

In this Q&A, Greg Revelle, senior vice president and chief marketing officer at AutoNation, provides insights from the company's rebranding process which made it one national brand prepared to elevate the customer experience and streamline advertising.

How Social Media Can Bolster a Brand

NASCAR shared its groundbreaking social media platform and the way it has allowed near-real-time response to fans as well as national, local, and global media.

How to Succeed in Business…in the Age of the Customer

Cory Munchbach addressed key trends that marketers need to be thinking about to better position their business in the age of the consumer.

How to Succeed in Business…in the Age of the Customer

In this presentation, Cory Munchbach, marketing strategy analyst serving CMOs and marketing leaders at Forrester Research, Inc., addressed key trends that marketers need to be thinking about to better position their business in the age of the consumer.

How User-Generated Content Sparked a Shift in Expedia’s Brand Marketing Strategy

Noah Tratt shared the way Expedia developed a new approach to content marketing and how it has moved the company forward in unexpected ways while reinventing the way the brand communicates with customers.

How User-Generated Content Sparked a Shift in Expedia’s Brand Marketing Strategy

In this presentation, Noah Tratt, global vice president of media solutions at Expedia, Inc., shared the way Expedia developed a new approach to content marketing and how it has moved the company forward in unexpected ways while reinventing the way the brand communicates with customers.

JetBlue Airlines Steps Ahead of the Game with Superior Digital Consumer Experience Integration

JetBlue translated the “humanness” of its brand to its digital presence and increased the number of flyers participating in the TrueBlue loyalty program, which led to a fully integrated online, mobile, social, in-flight, terminal, and loyalty experience for consumers.

Los Angeles Metro: How Its In-House Agency Helped Make Public Transit Cool

Michael Lejeune, creative director at Metro Design Studio, discussed how L.A. Metro’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.

Los Angeles Metro: How Its In-House Agency Helped Make Public Transit Cool

In this presentation, Michael Lejeune, creative director at Metro Design Studio, discussed how L.A. Metro’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.

Seven Years Together: Music Unleashes the Ability to Work in Concert

Evan Greene, chief marketing officer at The Recording Academy/The Grammy Awards, Carisa Bianchi, president of TBWA\Chiat\Day LA, and Bob Rayburn, creative director at TBWA\Chiat\Day LA, shared how through open communication, trust, and a shared vision, the partnership yielded a 65 percent increase in ratings and made the Grammys the second-largest social media event behind the Super Bowl.

Seven Years Together: Music Unleashes the Ability to Work in Concert

In this presentation, Evan Greene, chief marketing officer at The Recording Academy/The Grammy Awards, Carisa Bianchi, president of TBWA\Chiat\Day LA, and Bob Rayburn, creative director at TBWA\Chiat\Day LA, shared how through open communication, trust, and a shared vision, the partnership yielded a 65 percent increase in ratings and made the Grammys the second-largest social media event behind the Super Bowl.

ThinkPad Levels the Playing Field with 1:1 Global Digital Engagement

Ajit Sivadasan shared key insights and lessons on how Lenovo leveraged modern marketing tactics to increase sales globally.

Digital Marketing and Social Media Trends That Will Shape 2014

Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.

Digital Marketing and Social Media Trends That Will Shape 2014

In this webinar video, Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.

Digital Marketing and Social Media Trends That Will Shape 2014

In this webinar presentation, Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.

Siemens Shines Spotlight on Customer Stories

Bill Stabile, senior director of brand and marketing communications at Siemens Corporation, Christina Bauer, senior marketing manager at Siemens Corporation, and Amanda Naiman, marketing communications manager at Siemens Corporation, shared how Siemens has made sharing authentic customer stories a focus of its branding efforts in the U.S.

Sirona Dental Product Launch and Lead Generation Campaign

To launch a new dental product, Sirona Dental and its agency Eric Mower & Associates crafted an award-winning integrated marketing campaign that included print, email, online rich media, video, social media, promotions, and an interactive software simulator.

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