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Search returned: 17 document(s).
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Shaping the Next Generation of Marketers, with Niki Mandell of A+E
Marketing Futures Podcast January 9, 2024A+E’s Niki Mandell joins Marketing Futures Podcast host Mike Berberich to discuss mentorship, integrated marketing, and the skills the marketers of tomorrow need to learn today.
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Diversity Disconnect: Charting More Inclusive Pathways for Growth — the Black Talent Perspective
Research Reports November 14, 2023The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.
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Marketing’s Obsession with Bachelor’s Degrees Is Losing the Talent Battle
Podcast Clips October 3, 2023Kenny Nguyen, CEO and cofounder of the agency ThreeSixtyEight, makes an argument for why brands and business are losing out on great talent by being laser focused on only those candidates with bachelor’s degrees.
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Three Ways Upper Management Can Build Stronger Employee Relationships
Podcast Clips September 13, 2023Josh Ingram, founder of MOST Wanted Co, discusses some of the most effective ways managers can build relationships with the rank and file that go beyond more superficial things like pizza for lunch on Fridays.
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Why Do We Keep Having the Same Conversation Around DEI?
Podcast Clips August 30, 2023Jerri DeVard, founder and board member at Black Executive CMO Alliance (BECA), takes the marketing industry to task for continuing to talk about the importance of diversity, equity, and inclusion (DEI), but not putting action behind those conversations.
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Business Leaders Who Involve Employees in Decision Making Perform Better on Retention
Podcast Clips August 15, 2023Ashley Miles, founder and CEO at Franklyn West, and Marisa Thalberg, one of only 19 people inducted into the Forbes Hall of Fame, discussed the psychology behind why business leaders who involve their staff in decision making will have an inside track on attracting and retaining top-end, diverse talent.
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Marketing Graduates Need Jobs – This Tool Can Get Them There
Industry Insights July 10, 2023The last few years have been anything but uneventful! Not even colleges and universities have been spared. Faced with declining enrollment, an uptick in trade school affinity, and students’ prioritization on quality of life – academia has (finally) been persuaded to provide a more in-depth answer to the question being routinely posed by nervous students.
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The Purpose of Having a Personal Purpose
POVs July 7, 2023Ken Beaulieu shares tips for how employees can discover their personal purpose and for how brand managers can help them do so, while also aligning the brand purpose with the values of the team.
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This “Follow the Sun” In-House Strategy is a Game-Changer
Event Recaps June 13, 2023Representatives from the Norwegian Cruise Line’s in-house agency Rebel Fish joined the 2023 ANA In-House Conference to discuss exactly how their “follow the sun” strategy works and how they’ve been able to implement it at scale.
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This “Follow the Sun” In-House Strategy Is a Game-Changer
Conference Session Videos June 13, 2023In this video, representatives from the Norwegian Cruise Line’s in-house agency Rebel Fish joined the 2023 ANA In-House Conference to discuss exactly how their “follow the sun” strategy works and how they’ve been able to implement it at scale.
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The Future of Procurement and AI
Conference Highlights May 2, 2023Marketers and agencies should strive for compensation models that drive the best talent and outcomes.
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ANA Global CMO Growth Council Quarterly Progress Update — Talent Working Team
CMO Content March 9, 2023The CMO Growth Council met to discuss elevating the marketing work force to keep pace with marketing’s transformation.
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Why DEIB Matters: The C-Suite Perspective
Conference Session Videos February 22, 2023In this video, get the C-suite perspective on why DEIB matters.
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Is Your Retention Problem Actually a Branding Problem?
Knowledge Partners February 17, 2023With a rapidly shifting job market, businesses are hard-pressed to figure out how to better engage and retain top talent within their organizations. Is employer branding the key to improving retention rates and ensuring a more stable staff?
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Quiet Quitting Doesn’t Exist — People Just Want Meaning in Their Work
Podcast Clips February 14, 2023Afdhel Aziz, founder and chief purpose officer at Conspiracy of Love, says what is referred to as “quiet quitting” is actually people simply waking up to the fact that doing something that feels important to them is crucial to living a more fulfilling life.
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Onboarding Strategies to Make a Lasting Impression
Knowledge Partners January 9, 2023Customer onboarding is the process of introducing your customers to your brand, products, and values—all while reinforcing the benefits of engaging with your brand. It should demonstrate how the brand can help customers solve a problem, reach a goal, or enhance their life.
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Diversity Disconnect Research — The Black Student Perspective
Event Recaps October 11, 2022As part of efforts to bridge the diversity gap, the ANA Educational Foundation hired Egg Strategy to conduct research to identify and understand the experiences that can create greater connections between the marketing/advertising industry and Black/African American emerging talent.
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