Digital, Social & Mobile Marketing
RedEye, a multi-platform news media brand covering Chicago, created an iPad app with premium content for subscribers.
RedEye, Chicago’s dynamic multi-platform media brand, created an iPhone app to help its readers learn more about the city where they live, work, and play.
Mac’s Isaac’s Cider created coupons tied to a mobile slot machine game to increase brand awareness of its premium alcoholic drinks.
For over 50 years, Stouffer's has been the biggest name in frozen dinners. But despite its success, the brand was beginning to lose touch emotionally with hardworking, heartland moms and this was driving up the cost of growth. What Stouffer's needed was a new enthusiasm and a new role in mom's life.
Capri Sun had lost its cool with kids 6-12 and faced a price increase, so Kraft tasked marketing communications with improving the perceived value of the brand. Rooted in kids' desire to be daring, 'Respect The Pouch' came to life in TV, gaming & print, making Capri Sun more famous to kids than Nike.
IFB launched a mobile retail store that customers could access by capturing the company’s logo on integrated touch points.
The Home Depot expanded the reach of its flagship grant program, Retool Your School, through an innovative and interactive mobile experience to further connect with African-American consumers.
To increase summer holiday weekend traffic, Revel Resorts launched an integrated campaign featuring out-of-home, print, radio, social media, mobile, and digital.
Victory Motorcycles launched an innovative location-based mobile campaign to attract new riders.
Rio Ferdinand, a famous English soccer player, created an app for his fans to engage with him during the season.
To increase brand awareness among social media users and introduce its new bubble gum, Rocco created a meet and chat app for the mobile phone that users accessed through Facebook.
Rosetta Stone built an interactive, tablet-friendly ad to drive engagement and increase sales of its products.
Royal Caribbean paired a brochure for its newest ship with a mobile app that unlocked a virtual sailing experience to generate bookings and awareness among prospective customers and key influencers.
Ruby Tuesday implemented a four-week, mobile-driven “Dinner and a Movie” program in five U.S. cities to increase restaurant traffic and sales.
Safeway developed an app to help customers prepare for the holidays and stay connected after shopping at the store.
Sam’s Club launched a mobile app in 2011 to better connect with its members and add an “always on” element to its marketing mix.
The Sam’s Club Mobile 3.0 update improved existing mobile shopping features, reached new customers, and created a streamlined path to purchase, which drove sales.
Samsung created a unique proprietary technology that allowed consumers in India to compare their existing phones with the new Galaxy Grand while surfing the mobile Internet.
Samsung created a mobile destination site that allowed users to test the S-Pen, a stylus that accompanies its Note II mobile phone, before purchasing it.
Samsung created a media-first out-of-home execution that utilized near field communication to reward and engage consumers while also garnering nearly 100,000 interactions.