Digital, Social & Mobile Marketing
To promote tourism of Greece in a period of slow economic recovery, the Greek National Tourism Organization created a travel guide mobile app that enabled the planning and booking of travel from mobile devices.
FedEx launched a mobile ad campaign and app to promote awareness of its mobile solutions and make it even easier for its customers to stay connected and remain efficient while on the go.
FedEx and Shazam partnered to dominate the mobile screen during Super Bowl XLVII in 2013.
FedEx created a mobile-friendly app for smartphones in order to keep up with the consumer shift in technology adoption and continue its success of staying ahead of the curve.
Yellow Pages Canada ran a mobile campaign to promote a cash giveaway and generate user engagement.
Ford launched a mobile website to promote its vehicles and give its customers a central place to look up information on dealers, inventories, and vehicle features.
French Connection, a clothing retailer, launched a mobile-optimized site to reach consumers on smartphones.
FUNimation, the largest North American distributor of anime, reached its audience with free, paid, and subscription-based versions of an app that provided anime fans with loads of content in the palm of their hands.
Procter & Gamble designed an environmentally focused mobile ad campaign to reach its core demographic of moms.
Novartis’ “Get on Track” campaign is designed to help patients manage their high blood pressure by using a digital and mobile tracking site.
Condé Nast created a personal shopper companion app for Glamour that allowed users to receive style recommendations and save and share photographs from issues of the print magazine.
Fox created a video messaging campaign for users to engage with the cast of Glee, its popular TV program, and purchase each episode’s songs.
OppenheimerFunds developed an app for its financial advisors to use when discussing the opportunities available in developing countries to investors.
Google launched a site to encourage businesses of all sizes to create mobile-optimized websites.
Auto Trader built a mobile festival guide and gaming app to enhance its sponsorship of the U.K’.s Goodwood Festival of Speed.
Google set out to modernize the way people shopped through the launch of their tap-to-pay mobile payment technology Google Wallet.
To generate awareness, Tissot created a tablet game featuring its celebrity sports ambassadors.
Wanting to take its rich history of doing good to the next level, Yoplait created an interactive campaign where customers decoded brand messages on their mobile devices to earn points for local food banks.
TONI&GUY, a global leader in salons and hair styling education, created an iAd to showcase the different hairstyles it uses to transform men and women around the world.
Coca-Cola developed a mobile browser and data top-up program to engage with Brazilian teenagers.