Digital, Social & Mobile Marketing

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TOUS’ Seasonal Mobile Campaigns

Spain’s TOUS Jewelry incorporated mobile apps into its larger media campaigns to better engage with consumers and drive sales.

Toy Finder App

Toys “R” Us created a tablet app that provided kids and parents with an engaging home shopping experience.

TWC App Redesign

The Weather Channel, owner of the fifth most downloaded app on the iPhone, revamped its app and boosted consumer engagement.

Tweet-a-Beer

Person-to-person e-commerce app Tweet-a-Beer allowed users to send five dollars earmarked for beer via their Twitter and PayPal accounts.

Ultimate Road Trips

Budget Travel magazine partnered with Pennzoil to create a road trip planning and navigation app.

Univision Mobile Portal

After seeing more than 100 million webpage views in a single month from mobile devices, Univision created a device-agnostic mobile web portal.

Using Augmented Reality to Boost Customer Engagement and the Bottom Line

Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.

Using Augmented Reality to Boost Customer Engagement and the Bottom Line

Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.

Using Augmented Reality to Boost Customer Engagement and the Bottom Line

Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.

Vodafone: Raise Your Game

Vodafone sponsored a four-day street festival in Hungary to gain market share and promote its new 3G network.

Vogue iPad Campaign

Vogue developed an iPad app to expand its audience internationally and create an advertising platform for luxury brands.

Volvo on Call

Volvo increased product upsell by creating a mobile app to expand its Volvo on Call services to include helpful out-of-vehicle assistance.

What’s in the Fridge

GE used a Super Bowl advertisement and subsequent bursts on TV, digital, and mobile to boost brand engagement.

Windows Phone Demo Takeover

Microsoft Corp. used mobile web technology to take over iPhone and Android devices and demo the latest version release of its Windows Phone for consumers who hadn’t made the switch.

Wipe Away Your Weather

Westin Hotels & Resorts partnered with The Weather Channel’s app to create an interactive rich media campaign that targeted consumers based on real-time location and weather.

Wonderstruck Cha Cha

Elizabeth Arden used SMS messaging to connect with Taylor Swift’s fans for the launch of the singer’s new fragrance.

WrestleMania XXIX

To promote WrestleMania XXIX, the WWE created a multi-channel campaign that gave fans an opportunity to win a trip to the live event.

Writing on the Wall

To cultivate brand awareness and loyalty among Indian sports fans, cricket franchise owners Royal Challengers Bangalore (RCB) created an Internet-based wall on which users interacted with other fans, and read and wrote about their passion for the sport by using their mobile phones.

Getting Social, Doing Good, and Driving Impact

According to the Council of PR Firms, social media has the power to impact the public good by elevating the visibility of causes, assisting with fund raising, and advancing messaging.

Data Storytelling: The Art and Science of Social Media Metrics

This Q&A between the Council of PR Firms and 5Loom, a social media firm, looks at how brands can use data and analytics to improve their storytelling skills.

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