Digital, Social & Mobile Marketing

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Audi of America: The Value of Talk

Loren Angelo, general manager, brand marketing, Audi of America, and Lucy Farey-Jones, partner and head of strategy, Venables, Bell & Partners, discussed the value of talk as Audi has successfully folded their social media platforms into their large brand campaigns.

Electronic Arts: Being Social to Drive Engagement and Add Value

Dave Madden, senior vice president, global media solutions, Electronic Arts, discussed the ways in which marketers are utilizing social games to bring powerful, in-demand content to the gaming audience while reaching their target demographic and building brand affinity and engagement.

Popchips: Building a Social Brand One Snacker at a Time

Brian Pope, senior vice president, marketing, Popchips, discussed how Popchips uses social media via a grassroots marketing approach to build their brand and generate excitement in the snacking category.

Digital Beer Advertising in Canada

According to Kantar Media, during the first three quarters of 2011, $54.4 million was spent on CPG Internet display advertising in Canada. Beer dominated the CPG beverage category in Canada, accounting for 52% of the digital beverage ad spend.

Social TV: The New Digital Water Cooler

Fernando Arriola, vice president, ConAgra Foods; Nadine McHugh, vice president, Colgate-Palmolive Company; and Mike Proulx, senior vice president, Hill Holiday, discussed the opportunities provided by social TV for marketers in a panel moderated by Tom Cunniff, vice president, Combe Incorporated.

Social TV: The New Digital Water Cooler

Fernando Arriola, vice president, ConAgra Foods; Nadine McHugh, vice president, Colgate-Palmolive Company; and Mike Proulx, senior vice president, Hill Holiday, discussed the opportunities provided by social TV for marketers in a panel moderated by Tom Cunniff, vice president, Combe Incorporated.

The Business Impact of Digital

Chris Robinson, senior director of product manager, Adobe Systems, Inc., discussed how some marketers are successfully using the interactive nature of digital and mobile to enhance their TV advertising.

The Business Impact of Digital

Chris Robinson, senior director of product manager, Adobe Systems, Inc., discussed how some marketers are successfully using the interactive nature of digital and mobile to enhance their TV advertising.

Arbitron’s Single Source, Three-Screen Measurement Approach for CIMM

Carol Edwards, senior vice president, sales and marketing, cross platform services, Arbitron Inc., discussed how Arbitron’s PPM (Portable People Meter) Panel can be used to measure in-home and out-of-home television when combined with computer and mobile meters to profile usage across screens for the same person.

Arbitron’s Single Source, Three-Screen Measurement Approach for CIMM

Carol Edwards, senior vice president, sales and marketing, cross platform services, Arbitron Inc., discussed how Arbitron’s PPM (Portable People Meter) Panel can be used to measure in-home and out-of-home television when combined with computer and mobile meters to profile usage across screens for the same person.

comScore Multi-Screen Measurement Study

Joan FitzGerald, vice president, cross-platform research, comScore, discussed how TV set-top box data can be combined with meters, tags and mobile carrier data in order to measure online and mobile usage for the same individual.

comScore Multi-Screen Measurement Study

Joan FitzGerald, vice president, cross-platform research, comScore, discussed how TV set-top box data can be combined with meters, tags and mobile carrier data in order to measure online and mobile usage for the same individual.

DPAA Case Study: Intel

This DPAA (Digital Place-Based Advertising Association) case study highlights how Intel utilized digital place-based media as part of their “Sponsors of Tomorrow” campaign in order to effectively reach their target global opinion leader audience.

DPAA Case Study: Yahoo!

This DPAA (Digital Place-Based Advertising Association) case study highlights how Yahoo! utilized digital place-based video advertising in order to reinvigorate their brand and renew their emotional connection to their target audience.

DPAA Case Study: Dell

This DPAA (Digital Place-Based Advertising Association) case study highlights how Dell utilized digital place-based media as part of their “The Power to do More” campaign in order to effectively reach their target IT influencer audience.

Paid Search Advertising Insights: Online Stock Brokerages

Kantar Media recently examined the paid search tactics of three online stock brokerage companies — E-Trade, TD Ameritrade, and Scottrade.

Yahoo!: Forget Mobile —Think Multiscreen

Yahoo!, in partnership with Razorfish, provides insights to marketers on the opportunities available to them as a result of the rapid rise of multiscreen viewing by consumers.

Ogilvy: From Charmed to Armed

In this white paper, Ogilvy details a thirty-day action plan for retailers who want to make the greatest impact on their bottom lines as consumers are transitioning to mobile for product research and comparison shopping.

GfK MRI: Magazines and Tablets, Part One

In this digital update video, GfK MRI provides insights from their recent research on the digital magazine viewing behavior of tablet owners.

GfK MRI: Magazines and Tablets, Part Two

In this digital update video, GfK MRI provides insights from their recent research about the opinions of tablet owners about magazine formats, personalized ads, and click-to-buy features.

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